clientearth.org
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ClientEarth: The Law Firm for the Planet
How a 525-person legal charity is weaponizing the courtroom to fight climate change
While activists chain themselves to oil pipelines and CEOs make net-zero pledges, ClientEarth is playing a different game entirely: they're using the law as a scalpel to dismantle the systems destroying our planet. This isn't protest—it's prosecution.
"They're not just suing polluters—they're rewriting the rules of environmental law itself."
The Unlikely Legal Army
With 525 employees and $212M in revenue, ClientEarth operates like a boutique law firm but with a non-profit's soul. They've built a global network of lawyers, scientists, and policy experts who don't just sue—they draft legislation, train judges, and hold governments accountable. Their 175K monthly visitors prove they're not just winning in courtrooms; they're winning in the court of public opinion.
The Traffic Tell
Their traffic breakdown reveals a sophisticated strategy: 48% organic search means people are actively seeking them out for legal expertise, not just clicking viral headlines. The 36% direct traffic suggests a loyal, engaged audience—likely donors, activists, and policymakers who check back regularly. This isn't awareness marketing; it's authority building.
- ClientEarth's top keyword 'client earth' (1,760 monthly searches) reveals brand recognition that rivals commercial law firms
- Their tech stack (jQuery, Tailwind, Bootstrap) suggests a pragmatic approach—function over flash, perfect for a mission-driven organization
- The 'gipc act 865' keyword spike indicates they're shaping policy debates, not just reacting to them
What makes ClientEarth dangerous to polluters is their patience. While NGOs chase headlines, they're building legal arguments that take years to mature. Their 'deep sea mining' keyword focus shows they're already preparing battles for issues that mainstream media hasn't even discovered yet. This is long-game environmentalism.
The Bottom Line
ClientEarth proves that the most powerful weapon against climate change isn't a protest sign—it's a court summons. For founders and investors, this is the model: scale expertise, build authority, and change the system from within.
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ClientEarth | ClientEarth
ClientEarth is an environmental charity with a unique approach - using the law to create powerful change that protects life on Earth.
ClientEarth | Environmental law charity
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About clientearth.org
ClientEarth is an environmental charity with a unique approach - using the law to create powerful change that protects life on Earth.
Company Overview
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Technology Stack
clientearth.org uses 17 technologies across their website including Font Awesome, Adobe Fonts, Google Ads, Facebook Pixel, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome, Adobe Fonts
Advertising
Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, Open Graph, PWA
UI Libraries
Ant Design
Traffic & Audience
clientearth.org receives approximately 174.9K monthly visitors and ranks #255,701 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:53 on the site.
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