closed.com
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Closed: The $99M Denim Titan You've Never Heard Of
How an Italian jeans maker built a 200K monthly visitor empire without viral hype
In a fashion landscape dominated by fast-fashion giants and influencer-driven drops, Closed operates as a quiet powerhouse. This 1978-born Italian brand generates $99.2M annually from just 348 employees—proving that timeless denim and sustainable practices can build a lasting empire.
"Closed doesn't chase trends—it builds wardrobe staples that outlive seasonal cycles."
The Silent Traffic Engine
With 48% organic search traffic, Closed masters SEO without viral content. Their 41,582 backlinks and #161,038 global rank reveal a strategy built on authority, not algorithms. The brand attracts 205,940 monthly visitors—mostly searching for 'closed jeans' (1,390 monthly searches) and 'closed clothing' (1,420 monthly searches)—proving that when you own a category, you own the search.
The Anti-Fast Fashion Model
While competitors burn cash on TikTok ads, Closed invests in Italian craftsmanship. Their tech stack (Tailwind CSS, Vite, Cloudflare) prioritizes performance over flash. With a 3.6/5 Trustpilot rating from just 4 reviews, they're not optimizing for volume—they're optimizing for quality. This is a brand that would rather sell 10,000 pairs of jeans that last a decade than 100,000 pairs that fall apart in months.
The brand's leadership team—led by CFO Hans Redlefsen and Head of PR Elena Lorenz—represents a European approach to fashion business: measured, sustainable, and quietly profitable. Their social presence (@closed.official on TikTok, Instagram, Facebook, YouTube) is active but not aggressive, focusing on community over conversions.
- Italian-made denim as a core differentiator (not just marketing)
- 44% direct traffic suggests strong brand recall and repeat customers
- Sustainable fashion positioning in an industry moving away from fast fashion
- Lean operations: $99M revenue with just 348 employees = $285K revenue per employee
The Quiet Giant Strategy
Closed proves that in fashion, being loud isn't always profitable—being timeless is.
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5 keywordsHow is Closed's SEO?
Open Graph Image
https://a.storyblok.com/f/264644/1200x630/add7c9ed0c/1200x630px_seo_fallback_image.jpg/m/1200x630/smart
Meta Tags
Closed online shop | Italian-made jeans & elevated essentials | Closed
Official online shop Closed: Timeless jeans styles and sustainable fashion from Italy - high-quality denim and ready-to-wear since 1978.
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Reviews (3)
Wow amazing Jean brand
Wow! I’m now on my 3rd pair of closed jeans. What an amazing brand, true jeans. They wash well, wear well and are just amazing quality. I am not going to buy anywhere else!
Horrible Experience
I bought a Closed belt for $180 while on vacation. The buckle fell completely apart within 5 months. I wrote the company and was told I had to go back to the store where I bought it. I bought it in a different City from where I live. Horrible customer serve.
I made an order for 20lbs of King Crab…
I made an order for 20lbs of King Crab at a great price. As of more than two weeks the company has not responded to 4 e-mail request nor sent a message about shipping information. They took my money and I am starting to think it is a scam.
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About closed.com
Official online shop Closed: Timeless jeans styles and sustainable fashion from Italy - high-quality denim and ready-to-wear since 1978.
Company Overview
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Technology Stack
closed.com uses 12 technologies across their website including Storyblok, Amazon S3, Cloudflare, Microsoft Ads, and more.
CMS
Storyblok
Cloud & Hosting
Amazon S3, Cloudflare
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
closed.com receives approximately 205.9K monthly visitors and ranks #161,038 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 1:34 on the site.
The majority of closed.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about closed.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit closed.com directly at https://closed.com.