closeknithealth.com
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CloseKnit Health: The Quiet Hybrid Play
A $17M revenue, 55-person team betting on hybrid care without the hype
In a market saturated with telehealth startups screaming about 'disruption,' CloseKnit Health operates with a quiet confidence. This isn't a flashy unicorn; it's a calculated, revenue-generating machine ($17.3M) built on the unsexy but lucrative reality that healthcare needs both pixels and people.
"CloseKnit isn't chasing the 'digital-first' hype; they're building the 'hybrid-reality' infrastructure."
The Silent Acquisition Engine
With 46% direct traffic (11.3K monthly visits), CloseKnit isn't relying on SEO hacks. This is brand-driven traffic—users typing 'closeknit' directly into their browser. For a healthtech startup, this is the holy grail: high-intent, low-cost acquisition. It suggests a B2B2C model where employers are pushing users to the platform, or a user base that has found a permanent home for urgent care and behavioral health.
The 55-Person Revenue Machine
At $17.3M in revenue with just 55 employees, CloseKnit generates over $314K per employee. This is an exceptionally lean operation for a healthcare company, which typically drowns in administrative overhead. They aren't burning cash on a massive sales team or endless engineering sprints. They are focused, efficient, and likely profitable—a rarity in the healthtech space.
Their tech stack reveals a pragmatic approach. They use jQuery and Bootstrap alongside Tailwind CSS—tools that prioritize speed and stability over bleeding-edge frameworks. Cloudflare and Amazon S3 ensure reliability without over-engineering. It's the stack of a team that ships features quickly and maintains them easily, rather than chasing the latest JavaScript framework trend.
- Hybrid Focus: Blends urgent care, behavioral health, and nutrition support—avoiding the niche trap.
- Brand Dominance: 100% of traffic comes from undefined (likely US), with 'closeknit' as the top keyword.
- Leadership Depth: CTO Murat Yorukoglu leads a team with heads of product, marketing, and systems engineering.
The Anti-Hype Healthtech
CloseKnit proves you don't need 1000 employees or a Super Bowl ad to build a real healthcare business. You need a focused product, a lean team, and a model that actually works for patients.
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CloseKnit Health
Access comprehensive hybrid healthcare with CloseKnit. Connect with licensed providers for urgent care, behavioral health, and nutrition support anytime, anywhere.
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About closeknithealth.com
Access comprehensive hybrid healthcare with CloseKnit. Connect with licensed providers for urgent care, behavioral health, and nutrition support anytime, anywhere.
Company Overview
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Technology Stack
closeknithealth.com uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Contentful, and more.
Fonts
Font Awesome, Adobe Fonts
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HSTS
CMS
Contentful
Cloud & Hosting
Amazon S3, Cloudflare
Marketing Automation
HubSpot
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Traffic & Audience
closeknithealth.com receives approximately 11.3K monthly visitors and ranks #2,228,399 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:28 on the site.
The majority of closeknithealth.com's traffic comes from .
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