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CloudEats: The $75M Bet on Digital-Only Food
Why a cloud kitchen with 255 employees is betting big on data over dining rooms
While traditional restaurants struggle with rent and labor, CloudEats is quietly building a $75.7M empire of digital-only brands. Their secret? Treating food as software.
"They don't just sell wings—they sell data-driven distribution at scale."
The Infrastructure Play
CloudEats isn't a restaurant chain—it's a logistics and tech platform wearing a food brand. With 255 employees generating $75.7M in revenue, they're operating at ~$297K per employee. That's triple the efficiency of traditional restaurant groups. Their proprietary cloud kitchen tech stack (React, Bootstrap, Zendesk) isn't just for ordering—it's for orchestrating multi-brand operations from a single kitchen footprint.
The Traffic Paradox
Here's the anomaly: 73% direct traffic on just 43K monthly visits. This isn't SEO-driven growth—it's brand loyalty. Customers aren't discovering CloudEats through search; they're typing the URL directly. That's a 19:1 direct-to-organic ratio that suggests either a highly engaged customer base or a brand that's still flying under the radar of mainstream discovery.
Their flagship H1 tag—'The Best and Biggest Wings'—reveals their playbook: start with a craveable, high-margin category (wings), dominate it digitally, then expand the portfolio. It's the ghost kitchen equivalent of Amazon starting with books before becoming everything.
- 255 employees vs. $75.7M revenue = $297K/employee (3x traditional restaurants)
- 73% direct traffic indicates strong brand recall in a low-discovery channel
- Their tech stack (React, Sentry, Zendesk) is built for scale, not just ops
- The 'undefined' country traffic suggests either new markets or tracking gaps
The Silent Giant of SEA Cloud Kitchens
CloudEats proves you don't need VC hype or social media virality to build a $75M food empire—just operational excellence and a killer wing recipe.
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Creating SEA’s Largest Cloud Restaurant Group | CloudEats
CloudEats is a pioneer cloud restaurant company creating next-generation digital brands and proprietary cloud kitchen technology
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About cloudeats.ph
CloudEats is a pioneer cloud restaurant company creating next-generation digital brands and proprietary cloud kitchen technology
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cloudeats.ph uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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cloudeats.ph receives approximately 43.4K monthly visitors and ranks #1,048,071 globally. The website has a bounce rate of 28% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 10:59 on the site.
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