cloudplugs.com
cloudplugs.com
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The Quiet Giant of Industrial IoT
CloudPlugs: Where 19 people build bridges between machines and the cloud
In a world obsessed with flashy AI startups, CloudPlugs quietly dominates a critical niche: connecting industrial machinery to the cloud. They're not building chatbots—they're building bridges between 1980s Modbus protocols and 2020s cloud infrastructure, and it's paying off.
"They're not selling SaaS—they're selling bridges between the factory floor and the cloud, and every bridge is custom-built."
The Industrial IoT Niche
CloudPlugs targets a hyper-specific audience: engineers managing industrial equipment. Their top keywords—'rtu modbus master' (450 monthly searches), 'plug id' (310), and 'modbus rtu to eavica edge' (230)—reveal a customer base that speaks in protocols, not buzzwords. These aren't startup founders looking for growth hacks; they're plant managers trying to extract data from a 20-year-old PLC.
The Revenue Per Employee Puzzle
With $1.7M revenue and 19 employees, CloudPlugs generates ~$89,473 per employee. That's modest for SaaS but exceptional for hardware-adjacent services. They're not scaling through viral growth—they're scaling through deep, sticky integrations that once installed, are nearly impossible to rip out. This is a business built on switching costs, not network effects.
The traffic data tells a story of precision over volume. 2,439 monthly visits might seem tiny, but for a B2B industrial IoT company, every visitor is likely a decision-maker or engineer actively solving a problem. The 39% organic search share suggests they've built authority around specific technical terms, while 37% direct traffic indicates strong brand recall among their niche audience.
- They've mastered the art of being findable for obscure industrial protocols
- Their business model depends on technical stickiness, not user acquisition
- They operate in a space where 'undefined' countries represent 50%+ of traffic—likely a sign of global industrial equipment deployment
The Unsexy Billion-Dollar Opportunity
CloudPlugs proves that in industrial IoT, depth beats breadth, and every percentage point of market share is worth millions in recurring revenue.
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About cloudplugs.com
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cloudplugs.com receives approximately 2.4K monthly visitors and ranks #7,566,924 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:01 on the site.
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