While most ghost kitchens burn cash chasing scale, ClusterTruck quietly built a $22.1M revenue machine in Indianapolis by doing something radical: making everything from scratch in their own kitchens. No franchises. No third-party delivery drivers. Just pure, profitable control.

"They don't just deliver food—they deliver a vertically integrated food experience that traditional restaurants can't replicate."

The tech stack tells a story of pragmatic modernization. They use Tailwind CSS, Bootstrap, and Webpack—standard tools that prioritize speed over Silicon Valley vanity. No AI hype. No blockchain nonsense. Just a PWA (Progressive Web App) that likely converts better than native apps for their use case. The absence of structured data and social profiles suggests they're focusing resources on kitchen operations, not content marketing fluff.

• Vertical integration is their real moat: they control the entire supply chain from kitchen to delivery
• 82 employees generating $22M shows ruthless operational efficiency
• 55% direct traffic is unheard of in food delivery—most platforms rely 80%+ on third-party channels
• Gluten-free positioning suggests targeting health-conscious professionals, not general audiences