clutch.co
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Clutch.co: The B2B Review Engine
How a $63M marketplace built trust in a trustless industry
In a world where buying software feels like gambling, Clutch.co turned the $600B B2B services market into a transparent marketplace. They didn't just build a directory; they built the verification layer for the global tech economy.
"Clutch doesn't sell leads; they sell trust. In an industry rife with fake reviews, they turned verification into their moat."
The Founder's Dilemma Solved
Mike Beares didn't start Clutch to compete with G2 or Capterra. He saw a gap: founders needed to vet agencies, not just software. While others focused on SaaS, Clutch targeted the messy, high-stakes world of service providers—agencies, developers, consultants. The result? A marketplace where the product is the review itself, not the listing.
The SEO Flywheel
Clutch dominates search by owning intent. When someone Googles 'best digital marketing agency' (8,270 monthly searches), Clutch ranks #1. With 9.7 million backlinks, they've weaponized content. Every review page becomes an SEO asset, creating a self-reinforcing loop: more reviews → more traffic → more providers → more reviews. It's a data network effect that's incredibly hard to replicate.
The tech stack reveals their priorities: Bootstrap for speed, Vite for modern builds, and Cloudflare for security. But the real magic is their process. They don't just scrape reviews; they verify them. Each provider goes through a manual vetting process, which is why Trustpilot scores them 4.1/5 despite the scale.
- They own the 'best [service] agency' search intent across 50+ industries
- Their 275 employees manage a 350K+ provider database manually
- They monetize through paid placements, not ads—aligning incentives with quality
Clutch isn't just a directory—it's infrastructure.
For founders, investors, and product leaders, Clutch proves that in B2B, trust isn't a feature; it's the entire business model.
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5 keywordsHow is Clutch's SEO?
Open Graph Image
https://clutch.co/static/images/og_homepage.png
Meta Tags
Clutch - The Leading Marketplace for Finding Business Services
Clutch is your one-stop-shop to search, find, and decide on business service providers. Read verified reviews from 350K+ global providers.
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Reviews (20)
Huge fan of Clutch!
Clutch is a really valuable platform for us to establish a strong reputation online from a trusted and verified source. It's also been great working with their content team to contribute to thought leadership articles! This has all had a positive impact on our sales conversations and our website SEO.
Thank you so much for the kind feedback, Austin! We’re thrilled to hear that Clutch has helped you build a strong, trusted online reputation and support your sales conversations and SEO efforts.
Clutch has been a key marketing channel…
Clutch has been a key marketing channel for my agency Map & Fire for several years. As a smaller, independent agency it gives us a space to show and verify the proof of our work – and advertise our agency to the exact people who are looking for our services around customer research, positioning, and messaging. Overall. Clutch has been a great home for us to gather testimonials and build trust with our audience.
Thank you so much for sharing this, Clay! We’re honored to be a long-term marketing channel for Map & Fire and to support smaller, independent agencies.
Clutch Makes Building Trust and Visibility Simple
Working with Clutch has been a great experience. Their team is organized, responsive, and genuinely helpful throughout the process. They do a solid job guiding you on best practices, setting expectations clearly, and making the review workflow easy for both agencies and clients. Clutch has been a strong partner in helping us build credibility and visibility!
Great to hear, Adam! We’re so glad to learn that our team has been organized, responsive, and helpful throughout your experience.
Clear, professional, and easy collaboration
I’ve had a great experience working with Clutch as a content contributor. The team is really easy to work with, and they do a solid job turning expert input into useful, well-edited content, while respecting timelines and context. Overall, a professional collaboration I’ve enjoyed.
Thank you Gabriela! It’s been a pleasure collaborating with you, and we appreciate the expertise you bring to our content.
A genuinely reliable directory for finding great partners
I’ve always found Clutch to be one of the most accurate and trustworthy directories in our industry. Their team does a great job verifying companies and making sure rankings reflect real customer experiences. As a listed company, we appreciate their professionalism and how they help connect clients with reliable partners. Great platform overall.
We’re glad to hear that, Victor! Accuracy and trust are core to Clutch, and we appreciate you being part of our platform.
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About clutch.co
Clutch is your one-stop-shop to search, find, and decide on business service providers. Read verified reviews from 350K+ global providers.
Company Overview
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Technology Stack
clutch.co uses 10 technologies across their website including HSTS, Cloudflare, Cookiebot, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
RSS
Traffic & Audience
clutch.co receives approximately 954.3K monthly visitors and ranks #43,535 globally. The website has a bounce rate of 49% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 2:33 on the site.
The majority of clutch.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about clutch.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clutch.co directly at https://clutch.co.