cmdi.com
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The Invisible Giant of Political Compliance
A $33M revenue company that nobody talks about
In the shadowy world of political compliance, CMDI isn't just a company—it's a silent infrastructure layer. With $33.6M in revenue and 151 employees, this law-and-government tech player operates almost entirely under the radar, yet powers critical FEC reporting for campaigns nationwide.
"The most successful compliance tools are the ones you never hear about—they're just the infrastructure campaigns can't live without."
The Invisible Growth Engine
CMDI's traffic profile reveals a fascinating pattern: 73% direct traffic suggests a captive audience returning to a mission-critical tool. When your platform handles FEC reporting deadlines, compliance officers don't need to Google you—they're already logged in. This isn't viral growth; it's mandatory usage, a far more defensible moat.
The Compliance Paradox
While political tech startups chase headlines and viral features, CMDI thrives in the boring middle. Their top keywords—'fec reporting deadlines' (560 volume), 'caging' (610 volume)—reveal a user base that searches for problems, not products. They're not building for the curious; they're building for the desperate.
The company's tech stack tells its own story: Squarespace for a front-end, Tailwind and Bootstrap for styling, Google Analytics for tracking. It's a pragmatic, no-frills stack that prioritizes reliability over innovation. When you're handling campaign finance data, uptime matters more than UI flair.
- Dominates a niche where trust outweighs features
- 73% direct traffic signals deep customer lock-in
- Revenue per employee: ~$222K (efficient for gov-tech)
- Topical keywords show users seeking solutions, not shopping
The Real Moat Isn't Technology—It's Compliance
CMDI proves that in regulated industries, boring infrastructure beats shiny features every time. Their $33M revenue isn't built on disruption; it's built on being the spreadsheet that never crashes during filing season.
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cmdi.com uses 11 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
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cmdi.com receives approximately 5.6K monthly visitors and ranks #2,440,608 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 2:05 on the site.
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