coachup.com
coachup.com
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The Local Sports Economy's Missing Link
How CoachUp quietly built a $115M business solving a hyper-local problem
While the sports tech world obsesses over billion-dollar fantasy apps and streaming platforms, CoachUp has quietly cornered the market on the most human transaction in athletics: a parent finding a reliable basketball coach for their kid. This isn't a platform—it's a local trust network that happens to scale.
"CoachUp isn't selling coaching sessions—they're selling peace of mind to anxious parents in a fragmented local market."
The Trust Paradox
The data reveals a fascinating contradiction: 45% of traffic is direct, yet the top keyword is simply 'coachup' (3,440 monthly searches). This signals a powerful brand moat—parents aren't discovering CoachUp through SEO; they're remembering it. The platform has become the default verb for finding private coaches, much like 'Google' for search. The 3.5/5 Trustpilot rating suggests they're solving real pain points, even if perfection is elusive in local services.
The Local SEO Moat
Look at their keyword strategy: 'gloucester massachusetts basketball trainer' (180 searches), 'boxing coach miami beach' (150 searches). This isn't programmatic SEO—it's evidence of a hyper-local playbook that scales. While competitors chase broad terms, CoachUp owns the long tail of neighborhood-specific coaching queries. The 47% organic traffic share proves they've cracked local discovery without paying for every click.
The funding tells a story of disciplined growth. At $10.9M total funding versus $115.8M revenue, CoachUp is operating with a 10.7x revenue-to-funding ratio—unheard of in most SaaS businesses. This suggests either exceptional capital efficiency or a business model that doesn't require burning cash to acquire customers. The 570 employees indicate they're investing in human infrastructure, likely quality control and coach vetting, which becomes the real barrier to entry.
- Direct traffic (45%) > Organic search (47%) shows exceptional brand recall
- Top 5 keywords are all intent-driven, not vanity metrics
- 77% US concentration suggests international expansion is still untapped
- Revenue per employee: ~$203K—healthy for a marketplace model
The Unsexy Billion-Dollar Insight
CoachUp proves that in local services, trust scales better than technology. Their moat isn't an algorithm—it's a reputation network that parents actively remember and return to. The real question isn't how they'll grow, but whether they'll realize they're sitting on a local services platform, not just a coaching marketplace.
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About coachup.com
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coachup.com receives approximately 111.4K monthly visitors and ranks #270,515 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 1:35 on the site.
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