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Coalfire: The Compliance Giant's Silent Web Struggle
A $290M cybersecurity firm flying under the digital radar with 32K monthly visits
Coalfire sits at the intersection of high-stakes cybersecurity and federal compliance, a $289.6M revenue powerhouse that commands authority in FedRAMP and cloud migration. Yet, their digital footprint tells a story of contradiction: massive enterprise scale meets surprisingly modest web engagement.
"For a cybersecurity leader, their web traffic is suspiciously quiet—either a strategic choice or a missed opportunity in the digital trust economy."
The Invisible Giant Paradox
With 1,014 employees and nearly $300M in revenue, Coalfire operates at enterprise scale, yet their global rank of #981,171 suggests a disconnect between their market influence and digital presence. The 49% organic search traffic reveals they're not aggressively pursuing digital channels—unusual for a tech services company where online authority equals trust.
Traffic Quality Over Quantity
The 40% direct traffic share is actually impressive for B2B services—it indicates strong brand recall and client loyalty. Their top keyword 'coalfire' (4K monthly volume) dominates their search profile, but the absence of broader cybersecurity terms suggests they're not competing for category ownership. Instead, they're capturing their own brand traffic, which is efficient but limits new customer acquisition.
The tech stack reveals a modern but conservative approach: jQuery and Bootstrap suggest legacy codebases, while Vite and modern fonts indicate ongoing updates. This hybrid stack mirrors their positioning—established in traditional compliance frameworks but slowly adapting to cloud-native realities. The single Trustpilot review (3.7/5) is more concerning; for a $290M firm, this signals either a B2B focus where reviews are less common or a missed reputation management opportunity.
- Brand dominance: 'Coalfire' captures 12.5% of their total traffic share
- Niche expertise: Keywords like 'cyber security investigator st. lawrence county ny' reveal hyper-specific service targeting
- Talent pipeline: 'Coalfire careers' drives 330 monthly searches—strong employer brand presence
- Technical depth: 'ghidra decompile button' indicates developer community engagement
The Compliance Playbook vs. Growth Playbook
Coalfire wins on enterprise relationships and regulatory expertise, but their digital strategy remains a black box—either intentional stealth or untapped potential in a market where digital authority drives enterprise deals.
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Cybersecurity and Compliance Services | Coalfire
Coalfire is a cybersecurity and compliance services company that works with enterprises and tech businesses in FedRAMP, cloud migration, AI Risk, pen…
Cybersecurity and Compliance Services
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High-quality business to business cyber security services
I worked at Coalfire for many years and found them to be innovative and customer focused. The business is full of competent individuals who have the the correct priorities. 
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About coalfire.com
Coalfire is a cybersecurity and compliance services company that works with enterprises and tech businesses in FedRAMP, cloud migration, AI Risk, pen…
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coalfire.com uses 14 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
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coalfire.com receives approximately 32.0K monthly visitors and ranks #981,171 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.
The majority of coalfire.com's traffic comes from undefined, undefined, .
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