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Coastpay: The Fuel Card That Ate Fleet Management
How a $163M-funded fintech is consolidating field expenses into a single swipe.
Most fleet cards are stuck in the 1990s—clunky, disconnected, and painful to reconcile. Coastpay isn't just digitizing the gas card; they're replacing the entire expense stack for field and fleet teams with a single, smart platform.
"Coastpay isn't just digitizing the gas card; they're replacing the entire expense stack for field and fleet teams."
The User Experience Gap
Traditional fleet cards treat drivers like liabilities, forcing them to carry bulky physical cards and submit paper receipts. Coastpay flips this by issuing digital, job-specific cards instantly. With 161 employees and a focus on 'instant enforcement,' they've built a product that feels like a modern fintech app, not a corporate banking portal.
The Traffic Moat
With 80,318 monthly visits, Coastpay's traffic profile reveals a mature, intent-driven user base. A staggering 64% of traffic is direct—users typing 'coastpay.com' or using bookmarks. This indicates high retention and repeat usage, a stark contrast to startups relying heavily on paid acquisition. The 'coast' brand is becoming synonymous with fleet spend management.
The competitive landscape is crowded with legacy players like WEX and Fleetcor, yet Coastpay carves a niche by integrating field expenses (fuel, maintenance, equipment) into one card. Their tech stack, built on Next.js and Tailwind, suggests a velocity that legacy incumbents can't match. They aren't just processing transactions; they're capturing the data flow around them.
- Job-Level Issuance: Virtual cards issued per job or team, not just per driver.
- Receipt Capture: On-site mobile capture eliminates paper trails.
- Instant Rules: Real-time spend controls that adapt to field needs.
The Verdict: A Platform Play, Not a Product
Coastpay is positioning itself as the central nervous system for field operations. With $163M in the bank and strong direct traffic, they aren't just selling a card—they're selling control.
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Coast | Fuel, Fleet, and Field Expenses All On One Card
Streamline your expense management with Coast. Issue cards by job or team, capture receipts on site, enforce spending rules instantly, and close books faster.
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About coastpay.com
Streamline your expense management with Coast. Issue cards by job or team, capture receipts on site, enforce spending rules instantly, and close books faster.
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coastpay.com uses 18 technologies across their website including Wistia, HSTS, PHP, and more.
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Traffic & Audience
coastpay.com receives approximately 80.3K monthly visitors and ranks #333,337 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 2:26 on the site.
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This page provides publicly available information about coastpay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit coastpay.com directly at https://coastpay.com.