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Coastr: The B2B Car Rental OS
How a 50-person team is quietly building the operating system for vehicle hire
While the world obsesses over consumer car-sharing apps like Turo, Coastr is building the invisible infrastructure powering the entire B2B rental industry. This isn't just booking software; it's a full-stack operating system for fleet management.
"Coastr isn't fighting for the consumer; they're building the rails for the entire rental industry to run on."
The Quiet Monopoly Play
With only 10.5K monthly visits but $14.1M in revenue, Coastr reveals a classic B2B pattern: low volume, high value. Their traffic isn't about viral marketing—it's about enterprise stickiness. The 59% direct traffic signal is crucial: customers aren't finding them via SEO; they're bookmarking and returning daily. This is infrastructure, not entertainment.
Technical Architecture
Their tech stack tells a story of pragmatic modernization. They're not rebuilding everything from scratch—jQuery and Bootstrap remain, suggesting a legacy UI layer. But core-js, Lodash, and modern lazy loading hint at a progressive enhancement strategy. They're likely bridging old-school rental agencies into the digital era without forcing a complete platform rewrite.
The keyword data reveals their real battleground. 'Coaster car rental' (140 volume) is likely a misspelling capture strategy. But 'company that offer the rental corporate account for vehicles' (260 volume) is the goldmine—B2B fleet management is their true north. They're not chasing tourists; they're chasing enterprise contracts.
- Bridges the analog-to-digital gap for legacy rental operators
- Real-time vehicle tracking isn't a feature—it's the core value prop
- Fleet maintenance automation creates recurring SaaS revenue
- Corporate account management targets high-LTV B2B clients
The B2B Infrastructure Bet
Coastr is playing the long game: become the Shopify for vehicle rentals. With $14M revenue and 50 employees, they're proving that boring B2B SaaS beats flashy consumer apps every time.
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Coastr: Car Rental Software & Vehicle Hire System
All-in-one vehicle rental software for automating bookings, digitising fleet management & maintenance & tracking vehicles in real time.
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About coastr.com
All-in-one vehicle rental software for automating bookings, digitising fleet management & maintenance & tracking vehicles in real time.
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coastr.com uses 27 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Traffic & Audience
coastr.com receives approximately 10.6K monthly visitors and ranks #1,577,703 globally. The website has a bounce rate of 24% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 6:56 on the site.
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