In a world obsessed with viral growth and massive funding rounds, CoatsSQL operates like a ghost. With just 22 employees and $1.8M in revenue, this isn't a Silicon Valley darling—it's a focused, high-margin execution machine targeting the unsexy, lucrative world of workforce management.

"They aren't chasing traffic; they're chasing transactions. A 42% direct traffic rate suggests a captive B2B audience, not a viral marketing play."

The leadership team—led by Founder Tom Sarach alongside sales and systems specialists—reads like a classic bootstrapped operation. You don't need 200 engineers to process payroll; you need 22 people who know how to ship reliable code and close enterprise contracts. Their lack of a visible tech stack suggests custom, legacy, or highly specialized proprietary systems that competitors can't easily replicate.

• Revenue-per-employee ratio is exceptionally high (~$81k/employee), indicating a lean, efficient model.
• Dominant traffic keyword is 'Timerack' (970 volume), suggesting a strong brand association or a specific product pivot.
• High direct traffic (42%) implies strong client retention and repeat usage.