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The Small PR Firm Playing a Big Game
How a 19-person agency outmaneuvers giants with hyper-local SEO and niche dominance
In the hyper-competitive world of public relations, where billion-dollar agencies dominate, Co-Communications operates with a different playbook. This isn't about volume; it's about precision. With just 19 employees and a $2.7M revenue, they aren't chasing every client—they're hunting specific, high-value local keywords that most agencies ignore.
"They don't need millions of visitors. They need the right ones."
The SEO Sniper Strategy
While global firms fight for broad terms like 'PR agency,' Co-Communications dominates hyper-specific local searches. Ranking for 'westchester marketing firms' (270 monthly volume) and niche queries like 'titlevest' (280 volume) reveals a surgical approach. They've identified underserved pockets where competition is low but intent is high—exactly what smart founders should do when entering crowded markets.
The Team Architecture
With Stacey Cohen (CEO) and Jessica Lyon (EVP & COO) leading a lean leadership team, the structure is built for agility. Unlike bloated agencies with layers of middle management, their 19-person crew likely operates in cross-functional pods. This allows them to pivot faster than larger competitors while maintaining the senior expertise clients demand—a critical advantage when serving local businesses that need results, not bureaucracy.
The tech stack tells a story of pragmatism over flash. They use jQuery, Bootstrap, and Tailwind CSS—proven, stable technologies rather than bleeding-edge frameworks. This isn't a lack of innovation; it's a deliberate choice. For a service business where reliability matters more than features, their stack reflects a focus on delivering consistent client outcomes rather than chasing tech trends.
- Niche keyword dominance over broad traffic
- Hyper-local targeting in Westchester and beyond
- Lean team structure maximizing senior expertise
- Tech stack optimized for reliability, not trends
- Strong direct traffic indicating brand loyalty
The Anti-Agency Blueprint
Proof that focused execution beats broad ambition every time
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Public Relations & Marketing Firm | CoCommunications.com
Co-Communications is a PR agency that builds brands & leverages marketing to generate leads. Let us help increase the value of your public relations campaigns.
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About cocommunications.com
Co-Communications is a PR agency that builds brands & leverages marketing to generate leads. Let us help increase the value of your public relations campaigns.
Company Overview
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Technology Stack
cocommunications.com uses 22 technologies across their website including UserWay, Font Awesome, Adobe Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
cocommunications.com receives approximately 986 monthly visitors and ranks #10,370,572 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of cocommunications.com's traffic comes from .
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