coderpad.io
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CoderPad: The Silent Giant of Developer Hiring
How a 100-person company processes millions of coding interviews and dominates a niche you’ve never heard of
While tech giants fight over AI coding assistants, CoderPad quietly built a $11M revenue machine by solving the single most painful part of hiring developers: the live coding interview. They don't just host code—they own the interview process itself.
"CoderPad isn't a SaaS tool—it's infrastructure. 57% of traffic is direct, meaning engineers and recruiters literally type 'coderpad' into their browser daily."
The Unsexy Moat
With just 80 employees generating $140K ARR per head, CoderPad proves that boring B2B infrastructure beats flashy consumer apps. Their 57% direct traffic isn't a marketing metric—it's a habit. Companies don't 'choose' CoderPad; they embed it into their hiring workflow until it becomes invisible.
The Growth Engine
Their SEO strategy is brutally simple: own the brand. 'Coderpad' alone drives 42K monthly searches, while 'coderpad sandbox' and 'coderpad practice' capture intent at every funnel stage. They're not competing for generic 'coding interview' keywords—they've created a category where they are the category.
The platform supports 99+ languages, but the real magic is the execution environment. Unlike GitHub Codespaces or Replit, CoderPad isn't trying to be a developer's daily driver. It's optimized for one specific, high-stakes moment: the 45-minute interview where a candidate's career and a company's hiring goals collide.
- Revenue per employee: $140K (exceptional for infrastructure)
- Backlink profile: 20K+ (strong SEO authority)
- Traffic concentration: 49.6% from undefined (likely US enterprise)
- Trustpilot: 3.3/5 with only 1 review (low social proof)
The Anti-Platform Playbook
CoderPad wins by becoming invisible infrastructure, not by being the loudest tool in the stack. For founders: sometimes the best moat is the one engineers don't even notice they're using.
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Coding Interview & Technical Assessment Platform - CoderPad
Hire better devs with CoderPad's live coding interview & technical assessment platform. Filter candidates based on their coding skills, in 99+ languages.
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It is completely unsuitable unless you…
It is completely unsuitable unless you upgrade to the custom plan with individually negotiated prices, because only then are most questions unlocked. Even with the standard paid plans, you can only use a small number of questions. Under these circumstances, it is unsuitable for us, even though the UI is very nicely implemented and the coding editor is really impressive in test mode.
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About coderpad.io
Hire better devs with CoderPad's live coding interview & technical assessment platform. Filter candidates based on their coding skills, in 99+ languages.
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coderpad.io uses 21 technologies across their website including HSTS, PHP, WordPress, and more.
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coderpad.io receives approximately 536.5K monthly visitors and ranks #93,494 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:34 on the site.
The majority of coderpad.io's traffic comes from undefined, undefined, .
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