cogneti.com
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Cogneti: The $400k Micro-SaaS Playing in a Crowded Field
A 5-person team building mobile-first certification apps with questionable SEO traffic
Cogneti promises to turn any training program into a mobile app for iOS, Android, and Web in minutes. But with just $400k in revenue and 5 employees, this isn't a unicorn story—it's a raw look at the harsh realities of niche B2B SaaS.
"Building a mobile app platform is one thing—getting the right users to find it is another challenge entirely."
The Traffic Paradox
Cogneti's monthly traffic of 2,070 visits reveals a fundamental disconnect. Their top keywords include 'local singles' (329K volume), 'kundali matching' (31K), and 'best hinge prompts for guys' (2K). This isn't organic traffic for a certificate training platform—it's either a massive SEO misfire or an analytics anomaly. When your traffic data suggests you're in the dating and astrology business instead of corporate training, you have a serious positioning problem.
The Micro-SaaS Reality
With 5 employees and $400k revenue, Cogneti is generating ~$80k per employee annually. This is typical for early-stage micro-SaaS companies, but the lack of funding information suggests they're bootstrapped or self-funded. The revenue figure likely includes both subscription fees and potential transaction fees from app publishing, but without seeing their pricing model, it's impossible to determine their true unit economics.
The tech stack tells its own story: WordPress (likely for marketing site), jQuery, Bootstrap, and Tailwind CSS. This isn't the modern, scalable infrastructure you'd expect from a mobile app builder. It suggests a resource-constrained team prioritizing speed over sophistication. The absence of React, Vue, or modern frameworks for their core product is telling—either their web-based authoring tools are legacy, or their main product lives on a different tech stack entirely.
- WordPress-based marketing site with outdated tech stack (jQuery, Bootstrap)
- Top traffic keywords suggest SEO data contamination or severe targeting issues
- Minimal social presence and no backlink data available
- Contact emails include personal address ([email protected]), indicating founder-led sales
The Hard Truth About Niche B2B SaaS
Cogneti faces the classic micro-SaaS challenge: building a great product for a small market with limited resources. Their traffic data suggests they're either invisible to their target audience or the analytics are fundamentally broken. For founders and investors, this is a case study in the importance of distribution—product-market fit means nothing if you can't reach your customers.
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http://cogneti.com/wp-content/uploads/2020/04/Cogneti_favicon_01.png
Meta Tags
Cogneti - Build certificate training programs as simple mobile apps 📱✨
Cogneti allows you to Design your own certificate program with web-based authoring tools PUBLISH YOUR PROGRAM AS APPS FOR IOS, ANDROID, AND WEB DEVICES 💻✔️
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About cogneti.com
Cogneti allows you to Design your own certificate program with web-based authoring tools PUBLISH YOUR PROGRAM AS APPS FOR IOS, ANDROID, AND WEB DEVICES 💻✔️
Company Overview
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Technology Stack
cogneti.com uses 12 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
cogneti.com receives approximately 2.1K monthly visitors and ranks #8,060,319 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:35 on the site.
The majority of cogneti.com's traffic comes from .
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This page provides publicly available information about cogneti.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cogneti.com directly at https://cogneti.com.