cognos.com
cognos.com
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The Cognos Paradox: A $74M Ghost in the Machine
How a company with zero traffic and 411 employees built a $74.5M revenue machine.
In a digital age obsessed with traffic and SEO, cognos.com represents the ultimate paradox: a company generating $74.5M in revenue with absolutely zero measurable web traffic. This isn't a startup failure; it's a masterclass in enterprise opacity.
"Zero traffic doesn't mean zero business. It means business happens offline, behind NDAs, and on enterprise contracts."
The Invisible Enterprise
Cognos isn't selling to consumers. With 411 employees and $74.5M in revenue, they are pulling in approximately $181,000 per employee. This is the hallmark of high-margin B2B software where sales happen through direct relationships, not landing pages. The lack of organic keywords and backlinks suggests a sales-led motion that bypasses the public web entirely.
The Trustpilot Disconnect
A 2.1/5 rating from 87 reviews is a red flag for any D2C brand, but for a B2B entity, it's a signal of friction. Low scores in this sector often indicate rigid contracts, complex onboarding, or customer support gaps. For a company of this size, it suggests they prioritize closing deals over nurturing existing relationships—a risky bet in a churn-conscious SaaS market.
The most telling data point is the 'N/A' across the board. No headlines, no social profiles, no detected tech stack. This isn't a website; it's a digital placeholder for a company that exists in boardrooms and procurement portals. For product people, this is a lesson in product-market fit that doesn't rely on viral loops.
- Revenue Efficiency: ~$181k per employee suggests high-margin software or services.
- Traffic Void: 0 visits implies a closed-loop sales ecosystem or legacy client retention.
- Brand Sentiment: Low Trustpilot scores highlight potential friction in customer experience.
- Tech Stack: Undetected by standard tools, hinting at legacy infrastructure or custom builds.
The Silent Giant
Cognos proves that in enterprise B2B, the loudest companies aren't always the richest.
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IBM
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Reviews (20)
Great place to work
Great place to work. I worked around 15 years in the organisation ,it was gave a plenty of opportunities to learn grow .Thanks IBM for given me an wonderful opportunity to work with great legends in IBM
This is an excellent service provider…
This is an excellent service provider company, and IBM employees are highly supportive.
Great Place to Work
I moved out to Boulder CO and immediately was hired by IBM to work on their technical help desk. One of the best experiences of my life. Great company to work at. I wish I had never left.
Such good functionality for today…
Such good functionality for today Dominic camilleri
Free Services
Good And Old Company His Free Tier Providing good service
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About cognos.com
Company Overview
Traffic & Audience
cognos.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about cognos.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cognos.com directly at https://cognos.com.