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Cold Logic: The 3-Person Tech Powerhouse
How a tiny team built a $200K revenue machine with Vue.js
In an era of bloated SaaS valuations and 50-person engineering teams, Cold Logic operates with brutal efficiency. This isn't a startup chasing VC funding—it's a lean tech services firm generating real revenue with just three people and a smart tech stack.
"This isn't a startup chasing VC funding—it's a lean tech services firm generating real revenue with just three people."
The Stealth Operation
Cold Logic's website shows zero traffic and no organic keywords, yet the company clears $200K annually. This isn't a failure—it's a deliberate strategy. While competitors burn cash on SEO and content marketing, Cold Logic likely operates through direct client relationships and referrals. With Dave Pullin as CEO, this is a classic bootstrapped consultancy model: revenue-first, visibility-second.
Tech Stack Efficiency
The choice of Vue.js and Webpack speaks volumes. This isn't a team chasing the latest JavaScript framework hype. They're using proven, maintainable technology that allows rapid development without the overhead of React's ecosystem complexity or Angular's learning curve. For a 3-person team, this is smart—Vue's gentle learning curve means faster onboarding and less technical debt.
The absence of traffic data is the most telling metric. While most tech services firms obsess over organic search rankings, Cold Logic appears to have found a different path—likely through founder Dave Pullin's network, direct outreach, or specialized expertise that doesn't require broad market visibility. This is the quiet efficiency that bootstrapped founders dream of: predictable revenue without the marketing hamster wheel.
- 3-person team generating $200K revenue = $66K per employee efficiency
- Zero reliance on organic search traffic (a deliberate anti-growth strategy)
- Vue.js + Webpack = mature, stable tech stack avoiding framework fatigue
- No VC funding or external pressure to scale prematurely
The Anti-Startup Playbook
Cold Logic proves that in tech services, revenue trumps visibility and efficiency beats scale. For founders tired of the growth-at-all-costs mantra, this is a blueprint for building a sustainable, profitable business on your own terms.
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About coldlogic.com
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Technology Stack
coldlogic.com uses 2 technologies across their website including Webpack, Vue.js.
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Webpack
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Vue.js
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coldlogic.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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