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AdBuilder: The Stealth Proptech Powerhouse
62 employees, $7.8M revenue, and a very quiet online presence
In the noisy world of proptech, Collabra Technology operates like a ghost ship—substantial revenue and a 62-person team, but virtually invisible to the public web. Their domain collabratechnology.com redirects to 'AdBuilder,' a platform that suggests they're building tools for real estate agents, not selling to them.
"When your monthly traffic is 864 visits but you have 62 employees, you're either building enterprise software or you're invisible by design."
The Proptech Veteran Team
This isn't a startup. CEO Russ Cofano brings deep industry pedigree as a former real estate executive. The CFO and CTO roles are filled by SaaS specialists, not generalists. This team composition screams 'operator-led' rather than 'founder-led'—they're building for a specific problem they know intimately, not chasing a trend.
The Traffic Paradox
864 monthly visits is shockingly low for a company at this scale. Compare that to a typical Series A startup seeing 10K+ visits. This suggests either a product-led growth model where users onboard directly (bypassing the website), or they're selling exclusively through enterprise channels. The 42% direct traffic rate supports the former hypothesis.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap mixed with Tailwind and Ant Design. This isn't a cutting-edge startup obsessed with the latest frameworks. They're using battle-tested tools to ship fast. The presence of Google Analytics and Tag Manager shows they're tracking everything, but the absence of modern marketing tech (Hotjar, Clearbit, etc.) suggests their sales motion is either entirely inbound or entirely outbound—no middle ground.
- The 'abra collabra' keyword (50 monthly searches) hints at brand recall or a legacy product name
- Zero volume for 'tourfactory login' suggests they've moved past that identity
- Social profiles point to 'SphereBuilder'—likely a rebrand or product name evolution
- All traffic is 'undefined' country—either tracking issue or they're deliberately obscuring their market
The B2B2C Playbook in Plain Sight
They're building tools for real estate professionals to serve consumers, with revenue coming from the professionals' side. The low web traffic isn't a bug—it's a feature of a platform that lives inside CRM systems and MLS portals, not on Google.
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Open Graph Image

https://spherebuilder.io/wp-content/uploads/2024/09/sbgreen-1-1536x182.png
Meta Tags
Home - AdBuilder
BREAK THROUGH THE NOISE. BUILD YOUR BRAND. Check back soon for updates.In the meantime, connect with us below if you have any questions or want to get in touch.
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About collabratechnology.com
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Technology Stack
collabratechnology.com uses 24 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
CDN
jsDelivr
Traffic & Audience
collabratechnology.com receives approximately 864 monthly visitors. The website has a bounce rate of 31% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:18 on the site.
The majority of collabratechnology.com's traffic comes from .
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