color-vision.biz
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ColorVision: The $29M B2B Paint Distributor
Why this PPG Platinum Distributor dominates a niche with 88 employees and zero VC funding
In the shadow of Silicon Valley's obsession with software, ColorVision.biz quietly builds a $29M empire selling physical paint. They are a PPG Platinum Distributor for collision, commercial, industrial, and traffic coatings—proving that industrial B2B can thrive without a flashy app.
"They don't sell clicks; they sell paint. And at $29M revenue, that's a business model that prints money."
The Niche Army
With just 88 employees, ColorVision generates $329,545 in revenue per head. This is a lean, specialized team focused on a high-margin, low-churn B2B market. Their key people—Gary Allen (Owner), Josh Harvey (Store Manager), and a cadre of Business Development Managers—aren't building features; they're building relationships with body shops and contractors.
Traffic & SEO Reality
ColorVision's 4,813 monthly visits are modest, but telling. 43% comes from organic search, a sign of strong brand recall ('colorvision' and 'color vision' are top keywords) and technical SEO. The fact that 'shopline epoxy primer' and 'hardener c69' drive traffic reveals a strategy focused on product-specific intent, capturing buyers deep in the research phase.
The tech stack is pragmatic: Tailwind CSS, Bootstrap, and Google Analytics. They aren't wasting resources on custom builds. Social presence spans TikTok, YouTube, Facebook, LinkedIn, and Instagram—a modern omnichannel approach for a traditional industry. This isn't a legacy player stuck in the past; it's a digital-first distributor in a physical goods market.
- PPG Platinum Distributor status signals top-tier supplier relationships.
- Revenue per employee ($329k) rivals tech startups, but with physical asset moats.
- Top keywords are branded and product-specific, indicating high purchase intent.
- Active on 5 social platforms, blending B2B with modern content strategies.
The Unsexy Unicorn
ColorVision proves that in B2B industrial supply, deep specialization beats broad disruption. They don't need 10M users—they need 1,000 loyal contractors.
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http://static1.squarespace.com/static/675895a852cd060bc8adfe87/t/675b3d6fe29d4c56e5535292/1734032751187/Colorvision+Logo+rebrand+12.24.png?format=1500w
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ColorVision
We are a PPG Platinum Distributor of Collision, Commercial, Industrial, and Traffic Coatings Along With Associated Products
We are a PPG Platinum Distributor of Collision, Commercial, Industrial, and Traffic Coatings Along With Associated Products
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About color-vision.biz
We are a PPG Platinum Distributor of Collision, Commercial, Industrial, and Traffic Coatings Along With Associated Products
Company Overview
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Technology Stack
color-vision.biz uses 17 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Translation
Weglot
Advertising
LinkedIn Insight Tag, Facebook Pixel
E-commerce & Payments
Squarespace Commerce
Traffic & Audience
color-vision.biz receives approximately 4.8K monthly visitors and ranks #3,925,362 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of color-vision.biz's traffic comes from .
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This page provides publicly available information about color-vision.biz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit color-vision.biz directly at https://color-vision.biz.