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The $35M Local Print Shop You've Never Heard Of
How Colorprint dominates Burlingame while ignoring the internet
In a world where printing is supposedly dead, Colorprint is quietly generating $35M annually from a single Burlingame location. Their secret? They stopped chasing online vanity metrics and doubled down on what actually matters: relationships.
"They're not a tech company with a printing problem—they're a printing company that works, period."
The Anti-SaaS Business Model
While competitors obsess over SEO and conversion funnels, Colorprint operates like a 1990s B2B powerhouse. Their 458 monthly visits are laughably low for a $35M company, yet their 39% direct traffic proves customers don't find them—they already know them. This is a business built on decades of trust, not Google rankings.
The Relationship Flywheel
With 105 employees serving a $35M revenue base, that's $333K per employee—exceptional efficiency for manufacturing. The leadership team (Mark Allen, Mark Jaffe, Mike Rice) has built a local monopoly where customers literally type 'colorprint' directly into their browser. That's not SEO, that's brand equity.
The tech stack tells the real story: jQuery, Moment.js, Bootstrap. No React, no headless CMS, no growth hacking. They're running on proven, boring technology because their customers don't care about Lighthouse scores—they care about whether the brochures arrive on Tuesday.
- 105 employees generate $35M (333K/employee efficiency)
- 39% direct traffic = established brand recall
- Customer portal shows they invest in retention, not acquisition
- Social presence (Twitter, YouTube, Facebook) is active but not performative
This is what real business looks like
While SaaS companies burn cash chasing CAC, Colorprint prints money by actually being good at what they do. The lesson? Sometimes the best growth strategy is showing up every day for 20 years.
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Printing Company | Burlingame, CA | Colorprint
With so many printing companies to choose from, it's hard to know who will provide the service and quality you need. Learn how Colorprint sets itself apart.
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About colorprint.com
With so many printing companies to choose from, it's hard to know who will provide the service and quality you need. Learn how Colorprint sets itself apart.
Company Overview
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Technology Stack
colorprint.com uses 10 technologies across their website including Font Awesome, HSTS, Datadog RUM, Google Analytics, and more.
Fonts
Font Awesome
Security
HSTS
Analytics & Marketing
Datadog RUM, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
colorprint.com receives approximately 458 monthly visitors and ranks #10,938,601 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 0:15 on the site.
The majority of colorprint.com's traffic comes from undefined, .
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This page provides publicly available information about colorprint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit colorprint.com directly at https://colorprint.com.