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ComEd: The Grid's Digital Titan
How a 130-year-old utility dominates digital with 2.7M monthly visits
ComEd isn't just powering 4 million homes in Illinois; it's quietly building one of the most sophisticated digital platforms in the heavy industry sector. With 2.7M monthly visits and 70% direct traffic, this Exelon subsidiary has achieved what most legacy utilities only dream of: a digital-first relationship with its customers.
"They've turned a commodity utility service into a sticky digital ecosystem with 70% direct traffic—nearly 3x the industry average."
The Digital Transformation Playbook
While most utilities rely on organic search (industry average: 40-60%), ComEd's 70% direct traffic reveals a masterclass in brand dominance. Users don't search for 'electric company near me'—they type 'comed' directly. This isn't accidental; it's the result of 130 years of market dominance combined with a digital experience that makes bill pay and outage reporting frictionless. Their keyword strategy is brutally efficient: 'comed login' alone drives 30K monthly searches, indicating users have made ComEd a daily ritual.
The Trust Paradox
Here's the contradiction that defines ComEd: They score a dismal 2.2/5 on Trustpilot with only 8 reviews, yet they command 2.7M monthly visits. This reveals a fundamental truth about infrastructure businesses—utility services are non-negotiable. Customers don't choose ComEd; they're assigned. The real metric of success isn't satisfaction—it's efficiency. When your outage reporting system works during a Chicago blizzard, you don't need 5-star reviews. You need uptime.
ComEd's tech stack tells a story of modernization layered over legacy systems. They've adopted Tailwind CSS and Bootstrap for frontend development, implemented PWA capabilities for mobile reliability, and deployed enterprise-grade tracking (Google Analytics, GTM, Facebook Pixel, LinkedIn Insight Tag). This isn't a utility company pretending to be tech-savvy—it's an infrastructure giant building the digital backbone for the grid of the future.
- Direct traffic dominance (70%) signals brand authority that most B2C companies envy
- Login-focused SEO strategy captures high-intent users at the moment of need
- Social media presence across 5 platforms drives engagement beyond transactions
- PWA implementation ensures reliability during critical outage events
The Infrastructure Moat
ComEd proves that in regulated markets, digital dominance isn't about acquisition—it's about making your service indispensable through reliability.
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5 keywordsHow is Comed's SEO?
Open Graph Image
assets/app_icons/comed_app_store_512.png
Meta Tags
ComEd | ComEd - An Exelon Company
ComEd
ComEd Home Page
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Comed.com
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Reviews (8)
Awful company and service.
We're on budget billing with no major new appliances or lifestyle changes. Yet it has increased over 160% along with a delivery charge that is about 40% of the overall total bill. We called to ask about the reason, and the customer service is nonexistent. This company lacks any transparency, runs on a monopolistic strategy, fails to support its customers, and charges egregious prices. Not to mention the fact that we lose power 3-4 times a week with no plans for them to address it. I'd rather take out a personal loan or HELOC to get solar than continue to pay this garbage company for doing the bare minimum.
another way to screw customers.
dont bother to apply for any of the financial help programs on comeds website.they are a public relations scam.a few people are accepted to decieve the public.most people who apply are rejected.another way comed screws it's customers.bribing politicians has paid off big time for comed.
NON EXISTENT customer service
NON EXISTENT customer service! Moving and needed to change electricity. Tried twice on the website/online form. Each time it says you must call customer service. Called 10/18/24 - starting at 1230pm. Sat on HOLD for 2 hours. Called back sat on hold again, for almost another 2 hours. Courtney answered, gave her our acct info, she put us on HOLD and never came back! Put us back into the HOLDING nightmare. Called again, asked for a call back. The call back came in and then it put us into the HOLDING pool again!!! AWFUL SERVICE.
On Oxygen
On Oxygen, and the company was contacted last month to do a budget plan, and now they wont let me play the bill. They want even more money, and the aren't answering my calls, I have been on hold (still holding), for over 2 hours, and they are claiming, they are turning me off today, with no notice given out, Terriable business.
Made 2 payments within mins apart
Made 2 payments within mins apart. They say they do not have the capability of reversing one. This is coming from a multi billion dollar company that’s supposed to be At top of the technology right now and they can’t reverse a payment. But when they want their money, they’ll shut your power off If you don’t pay it.
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About comed.com
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Technology Stack
comed.com uses 14 technologies across their website including HSTS, Ghost, DoubleClick Floodlight, Twitter Pixel, and more.
Security
HSTS
CMS
Ghost
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
comed.com receives approximately 2.7M monthly visitors and ranks #15,876 globally. The website has a bounce rate of 27% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 7:54 on the site.
The majority of comed.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about comed.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit comed.com directly at https://comed.com.