company.getinsured.com
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GetInsured: The B2B Trojan Horse
How a consumer-facing brand quietly dominates the employer health tech space
While everyone chases consumer health tech, GetInsured built a $188.9M empire serving the unsexy backbone of American healthcare: employer benefits. This isn't a consumer app—it's infrastructure.
"GetInsured didn't win by being flashy—they won by being the invisible engine powering health benefits for thousands of employers."
The Enterprise Trojan Horse
GetInsured's secret? They play both sides. While their B2B platform handles employer benefits, their consumer-facing brand (getinsured.com) builds trust with employees. This dual approach creates a moat: HR departments get a turnkey solution, while employees experience a seamless interface. The 55% direct traffic proves employees remember the brand.
The Revenue Reality Check
$188.9M with 687 employees means ~$275K revenue per employee. For a fintech/benefits company, this is healthy but not explosive. They're not a unicorn chasing hypergrowth—they're a mature platform scaling predictably. This suggests a focus on retention over acquisition, likely through deep integration with HR systems.
The tech stack reveals their priorities: jQuery and Bootstrap (mature, stable) mixed with Tailwind and Ant Design (modern UI). They're not rebuilding the wheel—they're optimizing for reliability. The 19 technologies detected suggest a pragmatic approach: use what works, not what's trendy.
- CEO Soumay Seth leads a 687-person team with deep domain expertise in benefits tech
- Their privacy/security page signals enterprise trust is their #1 priority
- 30% organic traffic indicates strong SEO for benefit-related terms
- LinkedIn/Twitter presence is professional, not viral—exactly what B2B needs
The Unsexy Empire
GetInsured proves that boring infrastructure beats consumer hype. While others chase app downloads, they own the benefits administration market—quietly, profitably, and at scale.
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GetInsured
by Vimo®
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About company.getinsured.com
by Vimo®
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Technology Stack
company.getinsured.com uses 19 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
company.getinsured.com receives approximately 12.9K monthly visitors. The website has a bounce rate of 81% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 1:04 on the site.
The majority of company.getinsured.com's traffic comes from .
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This page provides publicly available information about company.getinsured.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit company.getinsured.com directly at https://company.getinsured.com.