company.points.com
company.points.com
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The Travel Points Powerhouse You've Never Heard Of
A $76M revenue B2B loyalty platform quietly powering the travel industry
While you've been booking flights on Expedia, a 424-person company called Points.com has been building the invisible infrastructure that makes airline miles and hotel points actually work. With $76.8M in revenue, they're the B2B backbone of the travel loyalty ecosystem.
"Points.com doesn't sell travel—they sell the currency that makes travel loyalty work, turning fragmented points into a unified financial system."
The Invisible Middleman
Points.com operates as the clearinghouse for loyalty programs. When you transfer Chase Ultimate Rewards to United MileagePlus or convert Hilton points to airline miles, you're likely using Points.com's infrastructure. They've built the plumbing that connects 60+ loyalty programs, enabling real-time conversions and redemptions that would be impossible otherwise. Their 100% traffic concentration suggests they're exclusively B2B—consumers never see their brand directly.
The Revenue Paradox
Here's the fascinating contradiction: $76.8M in revenue with only ~30K monthly visits. This isn't a consumer play—it's pure enterprise SaaS. Their traffic metrics are misleading because the real volume happens through API calls and white-label integrations. The 41% direct traffic indicates their B2B partners are constantly accessing their platform, while the 38% organic suggests they're still capturing some search intent around loyalty programs.
The leadership team reveals their strategic focus: Jane Helman leads product innovation, Frank Astheimer handles EAME business development, Sonya Davis runs Americas, Jamie Anderson manages global partnerships, and Ofer Guttman heads software engineering. This structure shows a company built for global scale, with regional leadership and deep technical capabilities. They're not a startup—they're an established infrastructure player.
- B2B infrastructure play: They power loyalty programs behind the scenes, not consumer-facing products
- Enterprise revenue model: $76.8M with minimal web traffic suggests API-driven monetization
- Global by design: Regional VPs for Americas and EAME indicate serious international footprint
- Technical depth: VP of Software Engineering suggests platform complexity and scale
The Infrastructure Play That Actually Works
Points.com is the B2B loyalty infrastructure you didn't know you were using. While travel startups chase consumer apps, they've quietly built the financial rails that make loyalty programs interoperable. For investors and founders: this is what real enterprise SaaS looks like—boring on the surface, critical underneath.
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About company.points.com
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Traffic & Audience
company.points.com receives approximately 30.0K monthly visitors. The website has a bounce rate of 96% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of company.points.com's traffic comes from .
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