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Relay: The Medicaid Money Machine for Schools
How a 33-person team built a $3.8M revenue engine by fixing the most painful billing problem in education.
Medicaid billing for schools is a bureaucratic nightmare of paper claims, manual approvals, and lost revenue. Relay (Compuclaim) doesn't just digitize this process—they turn it into an automated cash flow engine, capturing 100% of eligible funding with zero administrative drag.
"They're not selling software—they're selling money back to schools that was always theirs, but lost to bureaucracy."
The Growth Story
With 17,458 monthly visits and 74% direct traffic, Relay has built a moat through word-of-mouth in the education sector. Their organic search is only 13%, which is actually a strength—it means they don't rely on SEO tricks. Schools come back because the platform works. The $3.8M revenue on 33 employees shows extreme efficiency: they're shipping value, not features.
The User Playbook
Their top keywords reveal the core use case: 'relay login' (750 volume) and 'service portal' (1,590 volume). This isn't discovery traffic—this is existing users logging in daily. The 'compuserve login' (320 volume) keyword is interesting; it suggests legacy system migration is happening. They're winning the retention game, not the acquisition one.
The tech stack is pragmatic: jQuery, Bootstrap, and Google Analytics. No fancy React or Vue here—this is a 'get it done' engineering culture. They're not wasting cycles on bleeding-edge tech; they're solving the core problem: automated Medicaid billing for school-based services. The 100% 'undefined' country traffic suggests they're US-focused but the analytics aren't perfectly configured, or they're serving a very specific geographic market.
- Workflow automation that eliminates manual Medicaid claim processing
- Direct traffic dominance (74%) proves sticky, daily usage
- Extreme revenue efficiency: $118K per employee
- Clear product-market fit in a boring, high-value niche
The Boring Billion-Dollar Playbook
They built a profitable, sticky SaaS in a niche that doesn't excite VCs—and that's exactly why they'll win.
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Open Graph Image
https://relayhub.com/wp-content/uploads/2025/09/relay-hero_image-optimized-904x1024.png
Meta Tags
Medicaid School Based Services & Workflow Solution | Relay
Welcome to Relay Medicaid school-based services. We make it easy for schools to access Medicaid funding & automate their administrative processes!
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About compuclaim.com
Welcome to Relay Medicaid school-based services. We make it easy for schools to access Medicaid funding & automate their administrative processes!
Company Overview
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Technology Stack
compuclaim.com uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.
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PHP
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WordPress
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AWS CloudFront
Marketing Automation
HubSpot
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Traffic & Audience
compuclaim.com receives approximately 17.5K monthly visitors and ranks #975,474 globally. The website has a bounce rate of 26% with visitors viewing an average of 8.3 pages per visit. Users spend an average of 10:08 on the site.
The majority of compuclaim.com's traffic comes from .
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