compusa.com
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The Ghost of CompUSA
A $340M company with a 404 page. What's really happening?
compusa.com isn't a functional e-commerce site—it's a digital ghost. The domain returns a Wix error page, yet it commands $340M in annual revenue. This isn't a website failure; it's a strategic pivot hiding in plain sight.
"The website is broken, but the business is clearly not."
The B2B Pivot
CompUSA has transformed from a consumer retail giant into a B2B IT solutions provider. With 1,072 employees and $340M in revenue, this is a wholesale operation, not a storefront. The negligible web traffic (2,678 visits/month) confirms they're not selling to consumers online. Their game is enterprise contracts, government bids, and bulk IT procurement—transactions that happen offline or through private portals, not public websites.
The Traffic Paradox
80% direct traffic to a 404 page is the most telling metric. This isn't accidental; it's a signal of a legacy brand being used for B2B relationships. The 2,678 monthly visitors are likely internal staff, legacy partners, or automated systems checking a dead URL. The 6% organic search traffic is noise—probably people searching for a defunct retail brand. The real business lives in spreadsheets and phone calls, not search rankings.
The tech stack (jQuery, Wix, Angular) suggests a minimal, placeholder site managed by a non-technical team. Wix is a DIY builder, not an enterprise platform. This reinforces the theory: the website is a formality, a digital business card for a company that closed its retail doors in 2012 and never looked back. The current entity is a holding company or a B2B reseller milking the brand's residual value.
- Revenue ($340.7M) contradicts web presence (2,678 visits)—proving B2B focus.
- The 404 page is intentional; a functional site would cost more than it's worth.
- 80% direct traffic means the brand is a known entity, but only to a small, closed loop.
- Trustpilot rating (3.5/5) is irrelevant—no one reviews a B2B wholesaler on consumer platforms.
The Ultimate Lean Startup
CompUSA is a case study in ruthless efficiency: kill the consumer interface, keep the revenue engine.
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Technology Stack
compusa.com uses 3 technologies across their website including Wix, jQuery, Angular.
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Angular
Traffic & Audience
compusa.com receives approximately 2.7K monthly visitors and ranks #5,064,240 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:24 on the site.
The majority of compusa.com's traffic comes from .
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This page provides publicly available information about compusa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit compusa.com directly at https://compusa.com.