While Silicon Valley chases AI unicorns, a 31-person company quietly builds a $4.3M empire in the most analog industry imaginable: horse conformation. This isn't just a website—it's a masterclass in dominating a niche so specific it defies scaling logic.

"They're not building a platform—they're building a monopoly on horse anatomy expertise."

The tech stack is invisible (0 technologies detected), suggesting either a custom-built legacy system or intentional minimalism. In an industry where trust trumps flash, this isn't a bug—it's a feature. The lack of social profiles and structured data isn't neglect; it's focus. They're not playing the algorithm game; they're playing the authority game.

• 51% direct traffic signals a loyal, professional user base that bookmarks and returns
• Hyper-specific keywords create a semantic moat that generic platforms can't penetrate
• 31 employees generating $4.3M = $138K revenue per employee (exceptional for niche media)
• Zero detected tech stack suggests either custom legacy systems or intentional simplicity