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The 3-Person Construction Tech Play
How Conic targets a $10T industry with minimal headcount and maximum focus
In a world obsessed with scaling headcount, Conic is playing a different game. With just 3 employees and a mission to 'humanize innovation' in construction, this isn't your typical SaaS story. It's a surgical strike on a fragmented $10 trillion industry.
"Conic isn't building software for construction—it's building a movement around human-centric innovation in a brutal industry."
The Construction Paradox
Construction is the world's largest industry, yet it remains shockingly analog. Conic positions itself at this exact friction point. Their $400K revenue with just 3 people suggests a high-value, consultative model rather than volume-driven SaaS. They're not chasing millions of users; they're chasing transformation in an industry resistant to change.
The Traffic Tells a Story
With only 226 monthly visits, Conic is either in stealth mode or practicing extreme focus. The 42% direct traffic is telling—this isn't a discovery play. These are people who already know Conic and seek them out. The 33% organic search suggests they're not optimizing for volume keywords. They're playing a precision game, not a scale game.
Their tech stack reveals a pragmatic approach: jQuery, Tailwind CSS, Bootstrap—proven, battle-tested tools that don't distract from the core mission. No flashy AI claims, no blockchain buzzwords. Just solid tools for a complex problem. The founder, Ruben Ocampo, uses his personal Twitter as the company's voice—a sign of authenticity or resource constraints, depending on your perspective.
- Extreme team leverage: $133K revenue per employee
- Direct traffic dominance: 42% know exactly where to find them
- Construction-first mindset: Not a generic solution forced into construction
- Human-centric branding: 'Humanizing Innovation' as core differentiator
The Anti-Startup Playbook
Conic proves that in a trillion-dollar industry, you don't need to scale headcount to scale impact. Sometimes, surgical focus beats brute force.
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Conic - Humanizing Innovation
Conic helps organizations innovate beyond products and services to enrich the lives of people around the world.
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About conicgroup.com
Conic helps organizations innovate beyond products and services to enrich the lives of people around the world.
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Technology Stack
conicgroup.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
E-commerce & Payments
WooCommerce
Traffic & Audience
conicgroup.com receives approximately 226 monthly visitors. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:07 on the site.
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