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The Invisible Engine of Wellness
How Connoils quietly supplies the ingredients powering the $200B supplement industry
While you're browsing the wellness aisle, Connoils is likely the reason those products exist. This isn't a consumer brand—it's the industrial backbone supplying bulk oils and powders to the health industry's biggest players. With just 18 employees and $2.9M in revenue, they're a precision instrument in a market of giants.
"In an industry obsessed with branding, Connoils wins by being the silent partner behind every label."
The B2B Ghost in the Machine
Connoils operates in the shadows of the health industry, but their 65% direct traffic reveals a powerful truth: their clients aren't finding them through SEO—they're coming back because they have to. When a formulation needs specific phytosterols or soy lecithin at scale, you don't browse Amazon. You call the specialists who know certification standards inside and out. The 18-person team isn't just moving product; they're navigating FDA, FSMA, DSHEA, and USDA organic compliance so their clients don't have to.
The Precision Play
Their keyword strategy reveals their niche genius. While competitors fight for broad terms, Connoils dominates specific, high-intent searches: 'bulk phytosterol' (100 monthly searches), 'peppermint powder' (930), and 'soy lecithin powder' (800). These aren't vanity metrics—they're indicators of serious buyers who know exactly what they need. The 1,420 monthly searches for 'bulk whey protein' show they're playing in the heavy-hitting category, but with surgical precision.
The company's structure tells the story of modern B2B manufacturing. They're not just a wholesaler—they're a white-labeler, formulator, and outsourced distributor all rolled into one. This vertical integration means a startup can go from concept to finished product without building a supply chain. It's the ultimate 'infrastructure play' in an industry where regulation and scale create massive barriers to entry.
- 18 employees generating $2.9M in revenue = $161K per employee—a lean operation for manufacturing
- 65% direct traffic suggests a tight-knit network of repeat B2B clients
- Certified to 6+ standards including FDA, FSMA, and USDA Organic—compliance as a moat
- Top search term 'bulk whey protein' (1,420 monthly) reveals they're competing in the high-volume sports nutrition space
The Ultimate B2B Infrastructure Play
In a market obsessed with DTC brands, Connoils proves that the real wealth is in supplying the suppliers. With 18 people and $2.9M in revenue, they're not building a brand—they're building the foundation for thousands of them. For investors and founders, this is the blueprint for dominating a niche without ever needing a logo.
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Oils & oil powders bulk supply & manufacture. Know what's in your product. | Connoils
Know what's in your ingredient/product with Connoils By Kraft By Kraft. US made to certification standards (FDA, FSMA, DSHEA, GFSI, USDA organic, more). Connoils By Kraft By Kraft is your wholesaler, supplier, outsourced distributor, private/white labeler & formulator providing value in all phases of bringing your product to market.
Connoils By Kraft
Know what's in your ingredient/product with Connoils By Kraft. US made to certification standards (FDA, FSMA, DSHEA, GFSI, USDA organic, more). Connoils is your wholesaler, supplier, outsourced distributor, private/white labeler & formulator providing value in all phases of bringing your product to market.
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About connoils.com
Know what's in your ingredient/product with Connoils By Kraft By Kraft. US made to certification standards (FDA, FSMA, DSHEA, GFSI, USDA organic, more). Connoils By Kraft By Kraft is your wholesaler, supplier, outsourced distributor, private/white labeler & formulator providing value in all phases of bringing your product to market.
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connoils.com uses 5 technologies across their website including Google Analytics, PWA, Bootstrap, and more.
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connoils.com receives approximately 2.2K monthly visitors and ranks #7,043,686 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
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