9:41
converse.com
Screenshot of converse.com
converse.com favicon

converse.com

3 technologies
VerifiedVisit8.4M/mo$1.9B5.9K3 Tech25 Leads
Deep Dive

Converse.com: The $1.8B Trojan Horse

How a legacy shoe brand built a digital fortress with 43% organic traffic

The domain converse.com returns an 'Access Denied' page, yet it commands 8.4 million monthly visits. This isn't a glitch—it's a masterclass in brand gravity. While most D2C brands fight for every click, Converse owns the conversation around its name with 721,000 monthly searches for 'converse' alone.

8.4M
monthly visits
43%
organic search traffic
48%
direct traffic
3.9M
backlinks

"Converse doesn't just sell shoes—it owns the entire conversation around its brand name."

The Brand Gravity Effect

With 48% direct traffic, Converse demonstrates what happens when brand equity becomes a moat. Customers don't search for 'canvas sneakers'—they search for 'converse'. This isn't accidental; it's the result of decades of cultural positioning. The 721K monthly searches for 'converse' dwarf competitors, creating a search monopoly that no ad budget can replicate.

The SEO Fortress

3.9 million backlinks. That's not just SEO—that's cultural currency. Each link represents a conversation, a review, a mention, a partnership. With 43% organic traffic, Converse has built an inbound engine that runs on brand love, not ad spend. Compare this to typical D2C brands fighting for 20% organic traffic, and you see the scale of their moat.

The Trustpilot rating of 1.7/5 from 1,420 reviews reveals a critical tension. While brand awareness skyrockets, customer experience lags. This isn't necessarily a failure—it's a scaling problem. When you sell millions of pairs of $60 shoes, you're managing volume, not just value. The question isn't whether Converse can get customers to the site; it's whether they can deliver on the brand promise at scale.

  • Traffic dominance: 8.4M monthly visits with 48% direct
  • Search monopoly: 721K monthly searches for brand name alone
  • Link authority: 3.9M backlinks from cultural relevance
  • Global scale: $1.87B revenue with 5,873 employees
Doesn't rely on paid ads for traffic
Owns brand search completely
Doesn't compete on generic shoe keywords
Builds cultural relevance organically
Doesn't prioritize customer service ratings
Scales volume over premium experience

The Unfair Advantage

Converse proves that when brand becomes infrastructure, traffic becomes free

What tech stack does Converse use?

3 detected

How much traffic does Converse get?

Traffic & Engagement

8.6M
Monthly Visits
-17.9%
4.3
Pages/Visit
6:40
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+6%
8.1M
Oct 2025
Oct
10.5M
Nov 2025
Nov
8.6M
Dec 2025
Dec

Rankings

#6,648
Global Rank
#2,162
United States Rank
Retail
Category

Backlinks & Authority

3.9M
Backlinks
34.5K
Ref. Domains
72
Authority Score
Low
Penalty Risk
Backlinks Trend-25%
5.3M
Jul 2025
Jul
4.9M
Aug 2025
Aug
4.6M
Sep 2025
Sep
4.4M
Oct 2025
Oct
4.2M
Nov 2025
Nov
3.9M
Dec 2025
Dec

Search Traffic

Organic
6.5M
Paid
117.8K

Top Organic Keywords

#1converse
1,000,000 vol25.1%
#1converse shoes
135,000 vol3.4%
#1converse high tops
40,500 vol1.0%
#1chuck taylors
33,100 vol0.8%
#1knee high converse
33,100 vol0.8%

Where is Converse's audience located?

🇺🇸United States62.8%
🇬🇧United Kingdom12.0%
🇪🇸Spain5.2%
🇮🇹Italy3.4%
🇫🇷France3.4%

Device Distribution

Desktop17.1%
Mobile82.9%

What keywords does Converse rank for?

5 keywords
1converse721.1K vol$0.42
2converse shoes39.8K vol$0.52
3converse chuck 7026.2K vol$0.34
4shai 00122.2K vol$1.35
5convers16.3K vol$0.46

How is Converse's SEO?

Meta Tags

title13 chars

Access Denied

H1 Tags

h1Access Denied

What is Converse's revenue?

$1.9B
Annual Revenue
5,873
3%
Employees
$319K
Revenue/Employee
Boston, United States
Headquarters

Who works at Converse?

Loading leads...

What do customers think of Converse?

Converse

Converse

1.7
1,420 reviews

Categories

Clothing Store#undefinedShoe Store#undefinedStreetwear Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (20)

Filter by rating:
It's moi!
12/16/2025
🇬🇧 United Kingdom62 reviewsOrganicUnverified
Experience date: 12/15/2025
Evri STOLE my Converse…

Update 18Dec25 - Sadly I did not/have not received my order, but I am pleased with Converse management of this in advising an investigation will start, a refund will be given and a good will gesture discount for a next purchase. Unfortunately, as long as Converse use Evri, I wont purchase directly from their website. Thanks Vega, for your support today. I think Evri have STOLEN my Converse order! (I will update my review and apologise if I get my order!) That being said, this review is not about Converse rather a review to encourage more retailers like Converse to strongly consider boycotting Evri as the preferred couriers of their goods (which are overall not cheap!) until they can get their act together! I ordered from Converse on the 6th Dec, and since the 10th Dec, after Evri confirming they have my parcel, the tracking updates have ceased! And as we know that AI bot is just going round and round in circles. I contacted Converse yesterday 15/12/25 and it is clear from the advisors response, they are perhaps used to hearing this and simply stated, give it one more day and call back, we will refund you! I mean that's good and all, but Evri are taking the mickey out of both retailers ad customers and I submit they are not fit for purpose.

Victor Lam
12/9/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/9/2025
Chuck Taylor All Star Loafer - Poor Quality

I purchased a pair of Chuck Taylor All Star Loafer and wore them four to five times. There is a plastic layer on the outsole peeling off.

Kevin S
12/5/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/4/2025
Surprise present now isn’t. Disappointed.

The shoes I ordered as a gift were very competitively priced. However, due to their choice of courier, I couldn’t select the day of delivery. The consequence being my order arrived when I was out of the house and taken in by my partner. This wouldn’t have been such an issue, if the address label didn’t have ‘Converse Store’ listed as the sender. The result is, my surprise present isn’t a surprise anymore. So good product, great price. But service was a complete let down.

TVerified
1/7/2026
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Experience date: 12/5/2025
Had to chase refund - why?

Please can you advise why you think it is acceptable for the customer to have to chase a refund 3 weeks after the item was delivered back to you? Why should this be the customer's responsibility? It should be automatic. If I hadn't checked my bank account I would have lost my refund. When I asked customer service about this their reply was: "The system failed like all systems do from time to time." That is not a valid or plausible response.

Pete Parker
1/3/2026
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 12/26/2025
Wrong order shipped #35900063

Ordered a pair of leather, waterproof black hitop converse in the sales after Christmas 2025. I received a delivery quickly: within a week which was brilliant I thought but sadly this was premature glee as when I opened then box they had sent me the wrong style of converse NOT WATERPROOF! They were all black ✅ & size EUR 40, UK7 ✅ BUT not the boot style which I ordered in the sale. I called the Customer Support Telephone ☎️ but due to National Holidays in Germany 🤔😵‍💫 Converse Offices where closed until 02.01.2026. I now have to wait for their investigation into what has gone wrong.

Frequently Asked Questions about Converse

What is Converse's Revenue?
Converse generates approximately $1.9B in annual revenue. With 5,873 employees, that's $319,200 per employee.
How fast is Converse growing?
Converse has declined by 17.9% in the last 6 months according to traffic data. employee count has changed by 3% year over year.
How do people interact with Converse?
When visiting Converse, visitors view an average of 4.3 pages per visit, and spend around 6:40 on the site, and the bounce rate is 46.8%.
How do people find Converse?
2.0M people (23%) visit Converse directly. 6.5M (76%) find them through organic search. 117.8K (1%) come through paid advertising.
Who uses Converse?
Converse's top market is United States with 5.4M visitors (62.8%). United Kingdom is 2nd with 1.0M (12.0%). Spain is 3rd with 451.2K (5.2%).
What technologies does Converse use?
Converse uses 3 technologies across their website including Security, Cloud & Hosting. Key technologies include HSTS, Amazon Web Services, AWS CloudFront.
Who are Converse's competitors?
Converse's main competitors include Inverse, Nike. These companies operate in similar markets and compete for the same customer base.
What do customers think of Converse?
Converse has a Trustpilot score of 1.7 out of 5 (1 stars) based on 1,420 customer reviews.

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How to contact Converse?

Contact Information

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Raw JSON Data

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About converse.com

Company Overview

converse.com
Website
lifestyle
Industry
#5,996
Global Rank
8.4M
Monthly Visitors
3
Technologies
25+
Employees

Contact converse.com

Phone Numbers

Technology Stack

converse.com uses 3 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront.

Security

HSTS

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Traffic & Audience

8.4M
Monthly Visits
45%
Bounce Rate
4.3
Pages/Visit
2:59
Avg. Duration

converse.com receives approximately 8.4M monthly visitors and ranks #5,996 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:59 on the site.

The majority of converse.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is converse.com?
converse.com is a website that you can visit at https://converse.com. Use TechList.ai to discover the technologies, analytics, and company information about converse.com.
What technologies does converse.com use?
converse.com uses 3 technologies including HSTS, Amazon Web Services, AWS CloudFront. View the full tech stack analysis above.
How popular is converse.com?
converse.com receives approximately 8.4M monthly visitors and ranks #5,996 globally. Traffic is declining by 16.1% month-over-month.

Related Searches

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This page provides publicly available information about converse.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit converse.com directly at https://converse.com.