In a world obsessed with digital vanity metrics, Converteo is a ghost. With 452 employees and an estimated 80M€ in revenue, they command the French data consultancy market while their website traffic is barely a rounding error. This isn't a failure of marketing; it's a masterclass in enterprise sales.

"Their website isn't a lead magnet. It's a digital business card for clients who have already decided to buy."

The keyword data reveals their true focus. While they rank for their own brand name, the traffic is dominated by high-volume, high-intent enterprise terms like 'Google Cloud Platform' (134k volume). They aren't writing blog posts about 'study mmm' (90 volume); they are building deep expertise in the platforms that power modern business, then selling that expertise directly to CTOs and CMOs.

• The 'Ghost' Model: High revenue, low digital footprint. Proof that B2B doesn't need viral traffic, just the *right* traffic.
• Consulting as a Product: They sell outcomes (Data-Driven Consulting), not hours. Their brand is the promise of execution.
• The Founders' Shadow: With Raphaël Fétique and Thomas Faivre-Duboz leading from the top, the firm maintains a tight focus on high-level strategy rather than diluting its message with broad content.