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EyeDetect: The $6M Truth Machine
How a 45-person company is disrupting a $2B polygraph industry with ocular data
In a world where everyone lies, Converus bets $6.3M annually that your eyes are the only honest part of you. While traditional polygraphs sweat and beep, EyeDetect silently reads your pupil dilation—turning a $2B legacy industry into a data-driven science.
"The eyes don't lie. That's not a metaphor—it's a $6.3M business model."
The Truth-Seeking Customer
Converus serves a specific tribe: law enforcement, HR departments, and government agencies tired of polygraph's 60-70% accuracy rates. With 22.6K monthly visitors and 42% direct traffic, their customers aren't browsing—they're returning. This isn't impulse buying; it's mission-critical procurement where a single false positive can ruin a career. The 45-person team has cracked the code on selling to institutions that need defensible, scientific truth.
The SEO Paradox
Here's the contradiction: Converus ranks #1.2M globally (not great), but 40% of traffic is organic. Their keywords reveal a fascinating strategy—targeting academic research like 'polygraph & forensic credibility assessment' rather than commercial terms. They're not chasing 'lie detector near me' clicks. They're owning the intellectual high ground, letting polygraph journals and technical keywords drive serious buyers, not tire-kickers. It's a high-consideration funnel for a high-consideration product.
The tech stack tells a story of pragmatism over polish. jQuery, Bootstrap, and Tailwind CSS—this isn't a startup chasing VC glamour. It's a tool built for reliability, not awards. The 19 technologies detected include Google Analytics and Tag Manager, showing they measure what matters: conversions, not vanity metrics. No Trustpilot reviews? That's not a bug—it's a feature. Their clients don't leave public reviews; they sign multi-year government contracts.
- Pupil dilation analysis replaces galvanic skin response—more accurate, less invasive
- 42% direct traffic signals strong brand recall and repeat institutional buyers
- Academic keyword strategy targets researchers, not casual searchers
- 45-person team achieves $140K revenue per employee—efficient for B2G
The Unsexy Billion-Dollar Opportunity
Converus isn't building a consumer app—they're building the infrastructure for truth. While competitors chase lie detector apps for $19.99/month, they're securing government contracts worth $50K+ per deployment. The real moat isn't technology; it's regulatory approval and institutional trust. In a world of deepfakes and fake news, the company selling verified truth might just be the most valuable business no one's talking about.
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Meta Tags
EyeDetect - Best Lie Detector | VerifEye - Best Online Lie Detector
EyeDetect by Converus is the world's best lie detector. Quickly find the truth. Hire well. Reduce risk. Save time. Spend less money. The eyes don't lie.
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About converus.com
EyeDetect by Converus is the world's best lie detector. Quickly find the truth. Hire well. Reduce risk. Save time. Spend less money. The eyes don't lie.
Company Overview
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Technology Stack
converus.com uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
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WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Tawk.to, Zendesk
Traffic & Audience
converus.com receives approximately 22.6K monthly visitors and ranks #1,286,221 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:44 on the site.
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