coppersmith.com
coppersmith.com
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The Invisible Giant of Customs Brokerage
How a $50M revenue company dominates with 60% direct traffic and zero digital footprint
In an era where every B2B company fights for SEO dominance, coppersmith.com operates like a digital ghost—generating $49.7M in revenue with just 16,549 monthly visits. This isn't a failure; it's a masterclass in high-margin, relationship-driven B2B.
"They don't need Google to find customers—their customers already know them by name."
The Physical Digital Divide
Coppersmith operates in the customs brokerage space—specifically in El Segundo, CA. Their traffic profile reveals a company that lives in the physical world: 95.1% of visits come from undefined regions (likely domestic), with only 4.9% international. This isn't an e-commerce play; it's a fortress of deep client relationships where digital presence is an afterthought, not a priority.
The Efficiency Paradox
With 16,549 monthly visits generating $49.7M revenue, that's approximately $3,000 revenue per monthly visitor. Compare this to typical SaaS companies needing thousands of visits to convert one paying customer. Coppersmith's model suggests they're not acquiring customers—they're servicing existing ones, with each visitor likely representing a current client accessing services or documentation.
The keyword data tells the real story. '3100 s 176th st ste 120' (100 monthly searches) and 'l.e. coppersmith inc. el segundo ca united states' (30 monthly searches) are their top organic terms. These aren't buyer intent keywords—they're navigational queries. People aren't searching to find a new customs broker; they're searching to find an existing partner's address or verify a company name. This is the signature of a business built on contracts, not clicks.
- Zero detected technologies suggests a custom-built or minimal digital stack
- 60% direct traffic indicates strong brand recall and repeat usage
- Top keywords are navigational, not commercial—clients seeking existing relationships
- 148 employees for $49.7M revenue = $336K revenue per employee (highly efficient)
The Ultimate B2B Paradox
Coppersmith proves that in high-stakes, regulated industries, digital presence is inversely proportional to business quality. The more you need to shout online, the less likely you are to be worth hearing.
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About coppersmith.com
Company Overview
Traffic & Audience
coppersmith.com receives approximately 16.5K monthly visitors and ranks #1,167,984 globally. The website has a bounce rate of 17% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 6:36 on the site.
The majority of coppersmith.com's traffic comes from undefined, .
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This page provides publicly available information about coppersmith.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit coppersmith.com directly at https://coppersmith.com.