In a world obsessed with AI unicorns and billion-dollar valuations, CoralTree is a fascinating anomaly. They operate in the unglamorous, high-stakes world of financial file sharing, yet command a fiercely loyal user base that navigates directly to their site 60% of the time.

"They aren't selling collaboration; they are selling compliance. And in the finance industry, that distinction is everything."

The traffic data reveals a story of a product that has found its niche and settled in. The 'undefined' geolocation data (75% of traffic) is a quirk of the dataset, but combined with the 60% direct traffic, it paints a picture of an internal tool that has spread via word-of-mouth within accounting firms. Users aren't discovering CoralTree; they are returning to it.

• Niche Dominance: They own the intersection of QuickBooks and secure cloud sharing.
• High Intent Traffic: Top keywords are specific technical queries, not generic brand searches.
• Lean Operations: A team of 19 sustaining a $1.7M run-rate without outside funding.