corde.nz
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CORDE: The NZ Infrastructure Powerhouse
$68M revenue, 213 employees, and a unified approach to construction and water
In New Zealand's fragmented construction sector, CORDE isn't just building infrastructure—they're building a unified model that merges civil construction, asset maintenance, and water infrastructure into one cohesive force. This is the blueprint for how mid-market construction firms should scale.
"They're not competing on volume—they're competing on integration. While others specialize, CORDE consolidates."
The Three-Legged Stool
CORDE's secret weapon isn't technology—it's organizational design. By combining civil construction, asset maintenance, and water infrastructure under one roof, they eliminate the friction costs that plague multi-vendor projects. Their 213-person team operates as a single unit, not siloed departments. This structure allows them to bid on complex, long-term infrastructure projects that require seamless handoffs between construction and maintenance phases.
The Digital Footprint Paradox
Here's the counterintuitive data: CORDE generates $67.9M in revenue with just 2,479 monthly website visits. That's $27,400 per visit—orders of magnitude higher than typical B2B benchmarks. Their 49% direct traffic suggests a powerful offline reputation engine. While they rank for 'corde' (3,940 monthly searches) and 'trusted connections' (1,040 searches), the real story is what's not measured: word-of-mouth referrals and long-standing client relationships that bypass digital channels entirely.
The tech stack reveals a pragmatic approach. jQuery, Bootstrap, and Tailwind CSS suggest a functional but not bleeding-edge digital presence. They're not chasing shiny objects—they're building a reliable platform. Google Analytics and Tag Manager are present, but there's no evidence of aggressive SEO optimization or content marketing. This isn't a digital-first company; it's a relationship-first company that happens to have a website.
- Revenue concentration: $67.9M from 213 employees = $319K revenue per employee—high for construction
- Traffic efficiency: 49% direct traffic indicates strong brand recognition in a niche market
- Keyword dominance: Owns 'corde' and 'trusted connections'—but misses broader industry terms
- Leadership depth: 5+ senior managers across finance, EHS, commercial, and project management
CORDE is playing a different game
They're not building a digital brand—they're building a trusted infrastructure partner that clients call directly. The $67.9M revenue on minimal digital footprint proves that in construction, relationships still beat algorithms.
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Open Graph Image
https://corde.nz/wp-content/uploads/2021/10/corde_construction_image-e1634694125961.jpeg
Meta Tags
CORDE | Trusted Connections
CORDE combines three specialist areas of expertise in one united team. Civil Construction, Asset Maintenance and Water Infrastructure.
Corde is the combination of three areas of expertise in one united team. Civil Construction, Three Waters and Asset Maintenance.
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About corde.nz
CORDE combines three specialist areas of expertise in one united team. Civil Construction, Asset Maintenance and Water Infrastructure.
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Technology Stack
corde.nz uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
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PHP
CMS
WordPress
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
corde.nz receives approximately 2.5K monthly visitors and ranks #6,849,506 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:25 on the site.
The majority of corde.nz's traffic comes from .
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This page provides publicly available information about corde.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit corde.nz directly at https://corde.nz.