corneliani.com
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Corneliani.com: Luxury's Digital Pivot
A 100M+ Italian heritage brand navigating the e-commerce shift
In the high-stakes world of Italian luxury, Corneliani isn't just selling suits—it's selling a digital narrative of timeless elegance. With $103M in revenue and 101K monthly visitors, this 80-year-old brand is proving that heritage and e-commerce can coexist.
"When your top keyword is 'zegna' (96K searches), you're not just competing—you're playing in the same league as the giants."
The Silent Traffic Paradox
Despite 101K monthly visits, 23.6% of traffic comes from undefined sources. This isn't just a data gap—it's a symptom of a brand struggling to track its digital footprint. The 47% organic search share shows strong brand recognition, but the 39% direct traffic suggests loyalists, not discoverers.
The Keyword Contradiction
Corneliani's SEO strategy reveals a fascinating tension. While 'corneliani' (6K searches) dominates, they're losing ground to broader terms like 'zegna' (96K). The 240 monthly searches for 'corneliani outlet' hint at a price-sensitive audience, while 'trend corneliani palto' (310 searches) shows regional specificity—likely Italian-speaking markets.
The tech stack tells its own story. jQuery and Bootstrap suggest legacy code, while Tailwind CSS and Vite indicate modernization efforts. This hybrid approach—part heritage, part innovation—mirrors the brand's identity crisis: how to honor 80 years of tailoring while building for a mobile-first future.
- Trustpilot score of 2.4/5 with only 8 reviews—scarcely representative but concerning for a luxury brand
- Social presence spans 5 platforms, yet traffic data remains opaque (23.6% undefined)
- Italian dominance evident: .it domain, Italian social handles, but global ambition
The Luxury E-Commerce Tightrope
Corneliani is walking the line between heritage and digital transformation, but data gaps and review management need immediate attention to scale beyond 100K monthly visitors.
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5 keywordsHow is Corneliani's SEO?
Open Graph Image
https://www.corneliani.com/media/og_image/default/HP-anteprima-sito_1500x1500.jpg
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Sito ufficiale Corneliani | Eleganza senza tempo
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Reviews (8)
Great craftmanship and style.
Great craftmanship and style. Customer relation is good delivery is less 4 days from Italy to Belgium!!!!
Be aware of refund charges from UK
Be aware, if you have to return an item from the UK they will retain 40 Euros from the original amount paid so you will receive minus 40 euros from the t/l, and the refund took well over one month to come through. Other then their refund policy their clothing is really nice.
Average quality and customer service
Average quality and customer service This Italian brand garments are of very average quality. Bought two trousers priced at €300 each from their local store in June and August 2024. A basic stain would not be removed from one of the trousers even after taking them to professional cleaners and the threads from the back pocket of the other trousers keep coming off even after the local store fixed it. Both of these are serious quality control issues and absolutely not normal after wearing the trousers 5-10 times. The worst part is that after a number of emails with their customer service (specifically challenged on the quality issues which have arisen) and going round in circles between the local store and Corneliani, Corneliani did absolutely nothing about it. It was a complete waste of time. So do yourselves a favor and do not waste a single euro on this very average Italian brand. There are many other genuine Italian brands such as Luca Faloni or Velasca who offer similar price point at unparalleled quality and their customer services are very responsive. Corneliani does not seem to want to protect the image of the brand. Not buying again from this very average brand.
Awful refund policy
They have nice stuff, but the refund policy is awful. They charge 20 euro if you send an item back from Europe. I understand that a company can ask for a little amount for the inconvience, but 20 euro is out of proportion. Think about this, before you order at Corneliani.
Don't buy online
I received a tie that looks quite different from the images on the website though the product ID was correct. I returned it to Italy and got a refund.
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About corneliani.com
Entra nel sito ufficiale Corneliani.com. Acquista online le ultime collezioni di abbigliamento, scarpe e accessori da uomo.
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Technology Stack
corneliani.com uses 26 technologies across their website including UserWay, AccessiBe, Font Awesome, Clerk, and more.
Accessibility
UserWay, AccessiBe
Fonts
Font Awesome
Authentication
Clerk
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Privacy & Consent
Cookiebot
Traffic & Audience
corneliani.com receives approximately 101.8K monthly visitors and ranks #319,356 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:45 on the site.
The majority of corneliani.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about corneliani.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit corneliani.com directly at https://corneliani.com.