COROB sits at a fascinating intersection: they enable consumer paint brands (like Sherwin-Williams or Benjamin Moore) to create custom colors on-demand. Their machines sit in hardware stores and industrial facilities, but their brand remains virtually invisible to end consumers. This is the ultimate B2B2C play—owning the critical infrastructure while letting others own the customer relationship. With 45% direct traffic, their audience isn't browsing; they're procurement managers and engineers with specific technical needs.

Here's the telling detail: COROB's top organic keyword isn't 'paint mixing machine'—it's 'emprego corob' (Portuguese for 'corob jobs'). This reveals a company that's better known for its hiring brand than its product category. Their second highest keyword is simply 'corob'—brand recognition over category leadership. For a $420M company, this suggests either a deeply loyal customer base or a missed SEO opportunity. The 40% organic search traffic is respectable, but the 31.8% traffic from 'undefined' countries hints at either tracking issues or a truly global footprint that analytics can't neatly categorize.