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OnMilwaukee: The Local Media Powerhouse
How a small team built a $3.3M media empire in Wisconsin
In an era where local journalism is dying, OnMilwaukee is quietly building a sustainable media empire with just 23 employees. This isn't your average news outlet—it's a lean, tech-savvy operation that proves regional media can thrive when you focus on community over clicks.
"They're not chasing viral moments—they're building a community institution that happens to be profitable."
The Team Behind the Magic
With just 23 employees generating $3.3M in revenue, OnMilwaukee achieves a remarkable $143K revenue per employee—far exceeding many traditional media companies. The leadership team combines deep local knowledge with digital expertise: Owner/Publisher Andy Tarnoff brings institutional memory, while VP Natalie DiPietro drives marketing innovation. This lean structure allows for agile decision-making that larger competitors can't match.
The Bootstrap Advantage
Unlike venture-funded media startups burning through cash, OnMilwaukee appears to be bootstrapped or self-sustaining. Their tech stack reveals a pragmatic approach: WordPress for content management, Bootstrap for front-end development, and Cloudflare for performance. No fancy AI tools or blockchain experiments—just proven technologies that work. This focus on fundamentals over flash explains their longevity in a volatile industry.
The corporate site reveals a business that's mastered the art of local relevance. With no visible traffic data (likely meaning they're not competing for broad search keywords), they've built a moat around Milwaukee-specific content. Their careers page and contact forms suggest a company that values direct relationships over anonymous pageviews—a smart strategy in an age of algorithmic dependency.
- Revenue per employee ($143K) rivals tech companies, not media peers
- Tech stack prioritizes reliability over cutting-edge trends
- Leadership team has deep roots in Milwaukee media
- Corporate site serves as a recruitment and partnership portal
The Anti-Startup Media Company
OnMilwaukee proves that in media, depth beats scale and community beats virality.
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OnMilwaukee, LLC – Media that moves
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About corporate.onmilwaukee.com
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Technology Stack
corporate.onmilwaukee.com uses 8 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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reCAPTCHA
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PHP
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Cloudflare
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corporate.onmilwaukee.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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