While tech startups chase AI disruption, Costa Group is busy nourishing 20 million people a year with avocados, berries, and bananas. This isn't a Silicon Valley story—it's a $750M agricultural powerhouse that proves physical infrastructure still matters in a digital world.

"In an era of digital-first brands, Costa proves that owning the dirt, the supply chain, and the supermarket shelf is still the ultimate moat."

The 'undefined' countries in their traffic analytics tell a revealing story. Costa's digital presence is deliberately domesticated—900 monthly searches for 'costa group' versus 65,560 for just 'costa' shows they're competing with a coffee chain for mindshare. Yet their revenue per employee ($361K) outpaces most tech startups, proving that scale in agriculture beats scale in SaaS for unit economics.

• Revenue concentration: $750M from fresh produce, not software subscriptions
• Traffic paradox: 51% organic but only 15.5K visits—B2B doesn't need traffic, it needs relationships
• Tech pragmatism: Using jQuery in 2024 isn't legacy; it's stability for a business where uptime means food on shelves
• Leadership depth: 5 named executives including 3 divisional CFOs suggests complex M&A integration