In the bustling world of e-commerce, Costless.com.ua operates like a ghost ship—generating $2M in revenue with just 13 employees, yet appearing as if it doesn't exist in the digital landscape. This isn't a failure; it's a strategic masterclass in B2B aggregation that bypasses direct consumer traffic entirely.

"They don't need traffic because they've built the infrastructure that powers everyone else's traffic."

The Ukrainian e-commerce market is fragmented and price-sensitive. Costless solves the core problem: retailers need real-time competitor pricing data, but lack the engineering resources to build scrapers and normalization engines. By providing this as a service, Costless becomes the indispensable backend for price optimization, turning a low-margin comparison business into a high-margin data SaaS.

• Revenue per employee of $154K—exceptional for a Ukrainian tech company
• Zero public marketing spend, yet sustainable growth through B2B partnerships
• Strategic focus on data infrastructure over consumer branding
• Minimal team size suggests high automation and proprietary tech