With 657 employees, Cosworth operates like a specialized intelligence agency rather than a traditional manufacturer. Their workforce isn't distributed across factories—they're concentrated in engineering cells solving problems most companies don't even know exist. The 50% organic traffic split reveals a critical insight: half their audience finds them through direct intent (engineers, teams, OEMs), while the other half discovers their technical solutions through search. This isn't brand marketing—it's technical authority.

The keyword data tells a story of deep technical lock-in. 'Cosworth PI Toolbox' (790 monthly searches) and 'Cosworth PI 14' (160 searches) aren't consumer queries—they're engineering lifelines. When teams search for specific part numbers or software suites, they're already in the ecosystem. This isn't acquisition traffic; it's retention reinforcement. The 23% 'undefined' traffic likely represents direct technical support access—engineers bookmarking their portal, not browsing randomly.