coxreels.com
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Coxreels: The $23M Industrial Titan You've Never Heard Of
Deep dive into a 93-person, USA-made reel empire dominating heavy industry.
While SaaS startups chase unicorn valuations, Coxreels quietly commands a $23M revenue stream with just 93 employees. In a world of digital disruption, this Arizona-based manufacturer proves that physical, heavy-duty engineering is still a massive, lucrative moat.
"Coxreels isn't selling hardware; they're selling reliability in industries where downtime costs thousands per hour."
The Anti-SaaS Business Model
Coxreels operates with a staggering revenue-per-employee ratio of ~$250k. Unlike software companies burning cash on customer acquisition, their 44% direct traffic suggests a fiercely loyal B2B customer base returning without ad spend. They manufacture in the USA—a strategic moat against overseas competitors and a key selling point for industrial buyers prioritizing supply chain security.
SEO Dominance in a Niche Market
Coxreels owns specific, high-intent search queries. Keywords like 'coxreels1125 series' (310 volume) and 'what does a coxreels sprayer spray?' (410 volume) indicate a user base deep in the buying cycle. They aren't casting a wide net; they are capturing the exact moment an engineer or facility manager needs a solution.
Their tech stack is lean and functional—jQuery and Owl Carousel for product displays, Cloudflare for security, and Google Analytics for tracking. It's not flashy, but it works. Their social presence (YouTube, LinkedIn, Instagram) is professional, focusing on product demos and industry engagement rather than viral marketing.
- Precision Targeting: They rank for hyper-specific industrial queries, not generic terms.
- Brand Loyalty: 44% direct traffic suggests high repeat business and word-of-mouth referrals.
- Operational Efficiency: 93 employees generating $23M implies a highly optimized manufacturing process.
- US Manufacturing: A key differentiator in the heavy industrial sector.
The Quiet Giant
Coxreels proves that in B2B industrial, depth of product beats breadth of marketing every time.
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Meta Tags
Hose, Cord & Cable Reels | Coxreels®
USA Made - Heavy duty hose, cord & cable reels from Coxreels®. Find the highest quality reels for the job by spring, hand crank, or motorized rewind.
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About coxreels.com
USA Made - Heavy duty hose, cord & cable reels from Coxreels®. Find the highest quality reels for the job by spring, hand crank, or motorized rewind.
Company Overview
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Technology Stack
coxreels.com uses 13 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
coxreels.com receives approximately 8.4K monthly visitors and ranks #2,466,155 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:12 on the site.
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