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CozyROC: The ETL Powerhouse Hiding in Plain Sight
How a 10-person team built a $0.9M revenue engine around Microsoft's data stack
In the shadow of tech giants, a 10-person team is quietly generating nearly $1M in revenue by solving one of the most painful problems in enterprise data: moving information between systems without breaking everything. This is the story of CozyROC, and it reveals why the biggest opportunities often lie in the unglamorous plumbing of the digital economy.
"In enterprise software, boring is often more profitable than brilliant. CozyROC proves this daily."
The Unsung Heroes of Data Integration
CozyROC's team reads like a who's who of ETL veterans: Stacy Dimitrova (Director Marketing), Ivan Peev (Managing Partner), Asad Rauf (Senior Solutions Developer), and Bobby Williams (Senior ETL Developer / Sales Engineer). This isn't a startup of generalists - it's a precision instrument of specialists who've spent years in the trenches of SQL Server Integration Services (SSIS). Their collective experience is their moat.
The Technical Moat
The tech stack tells the story: jQuery and Drupal. This isn't a team chasing the latest JavaScript framework or cloud-native buzzwords. They're building tools for developers who live in Visual Studio and wrestle with data flows daily. Their top search queries reveal the depth of their expertise: 'openssl make pfx from pem and key exportable' (220 monthly searches) and 'how to connect dynamodb locally' (100 monthly searches). They're solving the exact problems that keep senior developers awake at night.
What makes CozyROC fascinating is their traffic distribution. With 38% direct traffic, they've built a brand that developers remember and return to. The 45% organic search traffic shows they're not just solving problems - they're creating content that answers the questions developers are actually asking. This is the hallmark of a product-led company that understands its users' pain points intimately.
- Revenue-per-employee of $90K - exceptional for a services-adjacent software business
- Top keywords reveal deep technical expertise, not surface-level tutorials
- 38% direct traffic indicates strong brand recall in a crowded market
- Team composition shows deliberate focus on Microsoft data stack specialists
The $1M Lesson: Depth Over Breadth
In a world obsessed with scale, CozyROC's $0.9M revenue from 10 people proves that specialized expertise in unsexy problems beats generic solutions every time. Their secret isn't innovation - it's mastery.
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About cozyroc.com
Company Overview
Technology Stack
cozyroc.com uses 2 technologies across their website including Drupal, jQuery.
CMS
Drupal
JavaScript Libraries
jQuery
Traffic & Audience
cozyroc.com receives approximately 9.3K monthly visitors and ranks #2,478,922 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:09 on the site.
The majority of cozyroc.com's traffic comes from undefined, undefined, .
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