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The Invisible Engine of CPG E-commerce
How CPGIO builds the operational backbone for brands in a fragmented marketplace
In the crowded world of e-commerce, CPGIO operates as the essential infrastructure layer—the power behind the brands you love. They're not building the brand; they're building the scalable operations that make the brand's digital presence viable.
"They're not chasing vanity metrics—they're building the operational plumbing that makes brands actually work at scale."
The Niche That Won
CPGIO targets Consumer Packaged Goods brands navigating the multichannel maze. With 70 employees generating $15.8M in revenue, they're operating at a $225K revenue-per-employee ratio—a strong benchmark for a specialized service firm. Their 47% direct traffic indicates deep client relationships and repeat business, suggesting they've carved out a defensible moat in a space where most consultants struggle to scale.
The Traffic Paradox
Here's what's fascinating: CPGIO's traffic (7K monthly visits) seems modest for a $15M company, but it reveals their business model. They're not a content play—they're a relationship play. The 47% direct traffic versus 31% organic search tells us clients come through referrals and partnerships, not SEO. The 86.7% of traffic from 'undefined' countries suggests either a tracking issue or a truly global client base with distributed operations.
The keyword data reveals their strategic focus: 'cpgio' dominates (720 monthly searches), indicating strong brand recognition. But more telling are the specific queries like 'sams club seller central' and 'big commerce tapcart integration'—they're solving specific operational pain points, not general e-commerce advice. This isn't a thought leadership play; it's a problem-solving engine.
- Leadership team spans operations, Amazon Prime fulfillment, and supply chain—deep execution expertise
- Tech stack includes PostHog for analytics and PWA capabilities, showing they're building modern tools
- Focus on 'reliable operations' suggests they're the antidote to the chaos of scaling CPG brands
- Strong emphasis on multichannel marketplace navigation—Walmart, Wayfair, Amazon, etc.
The Infrastructure Play
CPGIO proves that in e-commerce, operations are the real product. They're not selling software—they're selling the ability to scale without breaking.
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CPGIO - E-commerce Solutions for CPG Brands
Achieve scalable growth, reliable operations, and stay ahead in the competitive multichannel marketplace with CPGIO.
CPGIO - Multichannel eCommerce Solutions
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About cpg.io
Achieve scalable growth, reliable operations, and stay ahead in the competitive multichannel marketplace with CPGIO.
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Technology Stack
cpg.io uses 18 technologies across their website including Google Fonts, Amazon S3, Amazon Web Services, HubSpot, and more.
Fonts
Google Fonts
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
PostHog, Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
cpg.io receives approximately 7.0K monthly visitors and ranks #3,018,487 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:10 on the site.
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