cra-usa.net
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The Invisible Consulting Giant
Why CRA, Inc. is a $11.5M revenue machine that operates in the shadows
In a world obsessed with digital visibility, CRA, Inc. proves that a $11.5M business can thrive on almost zero web presence. With 76% direct traffic and a global rank outside the top 8 million, they've mastered the art of being invisible to search engines but essential to their clients.
"They're not competing for clicks—they're competing for contracts. This is the difference between a SaaS company and a consulting firm."
The Human Capital Engine
With 58 employees generating $11.5M in revenue, CRA achieves $198K revenue per employee—a healthy ratio for a consulting firm. Their two Managing Directors, Andrea Campbell and Diana Futrovsky, anchor a structure that prioritizes expertise over visibility. The 1,781 monthly visitors aren't random; they're likely existing clients, referral partners, and candidates searching for 'cra jobs' (19,730 monthly volume) and 'cra careers' (4,280 monthly volume).
The Direct Traffic Dominance
A 76% direct traffic share is a consultant's dream—it means clients type 'cra-usa.net' directly into their browser. This isn't organic discovery; it's intentional relationship maintenance. The 10% organic search traffic is almost entirely branded ('cra', 'cra jobs'), suggesting zero investment in SEO content. They don't need to rank for 'risk mitigation consulting' because their clients already know them by name.
The tech stack reveals a pragmatic, no-frills approach: WordPress for content, Bootstrap for quick UI, Cloudflare for security, and jQuery for legacy functionality. There's no fancy headless CMS, no React framework, no optimization for Core Web Vitals. This is a website built to inform, not to convert cold traffic. The absence of social profiles and Trustpilot reviews further confirms they're not playing the reputation game—they're playing the referral game.
- Revenue per employee: $198K (healthy for consulting)
- Traffic dominated by branded searches (688K monthly volume for 'cra')
- Zero investment in organic content marketing
- WordPress + Bootstrap = functional, not fashionable
- Two Managing Directors suggest partnership structure
The Anti-SaaS Playbook
CRA, Inc. isn't building a brand for the masses—they're building a reputation for the few who matter. In a world where everyone is optimizing for Google, they're optimizing for client retention. The result? A $11.5M business that doesn't need to shout to be heard.
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CRA, Inc. | Prevent, Respond, Mitigate, & Recover
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About cra-usa.net
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Technology Stack
cra-usa.net uses 11 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
WooCommerce
Performance
Lazy Loading
Traffic & Audience
cra-usa.net receives approximately 1.8K monthly visitors and ranks #8,914,705 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:33 on the site.
The majority of cra-usa.net's traffic comes from .
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