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The 6-Person Powerhouse in EDI
How Crackerjack-IT dominates niche integration keywords with a 6-person team
In a world of bloated enterprise software, Crackerjack-IT is a scalpel. With just 6 employees and $400k in revenue, they aren't chasing market share—they're dominating the specific, high-value pain of EDI and API integration.
"They aren't building a platform; they're building a moat around the messy, unsexy plumbing of modern commerce."
The Keyword Dominance
Crackerjack-IT ranks for 'edi protocol' (450 volume) and 'what is a 997 in edi' (440 volume). These aren't vanity keywords; they are the specific, technical questions asked by operations managers and developers in the trenches. By owning these queries, they capture high-intent traffic that larger, generic agencies miss.
The Efficiency Paradox
With 41% direct traffic and only 1,490 monthly visits, this isn't a growth-stage startup burning cash on ads. This is a referral machine. The high direct traffic suggests a client base that returns to the site repeatedly—a hallmark of a service business with deep retention and sticky integration work.
The tech stack tells a story of pragmatism over hype. They use jQuery, Bootstrap, and Tailwind CSS—proven, stable technologies that prioritize speed and reliability. There's no unnecessary bloat here; the site is a functional tool, much like the software integrations they provide.
- Niche Focus: They ignore the 'build anything' trap to specialize in EDI, API, and order processing.
- Bootstrapped Logic: The $400k revenue on a 6-person team implies high-margin, project-based work rather than low-margin reselling.
- Traffic Quality: 87.6% of traffic comes from 'undefined' (likely domestic US), suggesting a focused regional service area rather than a global play.
The Blueprint for the Modern Boutique Agency
Crackerjack-IT proves you don't need 100 employees to own a market. You need to solve the unsexy problems that keep the supply chain running.
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Meta Tags
Custom Software Integration | Crackerjack-IT
Custom software integration for API, EDI, order processing & more. Learn about our solutions to drive efficiency & productivity for your business.
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About crackerjack-it.com
Custom software integration for API, EDI, order processing & more. Learn about our solutions to drive efficiency & productivity for your business.
Company Overview
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Technology Stack
crackerjack-it.com uses 21 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
BigCommerce, WooCommerce
Traffic & Audience
crackerjack-it.com receives approximately 1.5K monthly visitors and ranks #8,741,241 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:50 on the site.
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