craft.io
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Craft.io: The PM Platform Fighting for Attention
A small but mighty player in the crowded product management space
In a market dominated by Jira and Asana, craft.io is carving out a niche by focusing exclusively on the product manager's workflow. With just 28 employees and $2.8M in revenue, they're proving that focus beats scale in the product tool wars.
"They're not trying to be everything to everyone—they're trying to be the single source of truth for product teams."
The Product Manager's Playground
Craft.io's traffic tells an interesting story: 45% comes directly to their domain, suggesting strong brand recall and user loyalty. This isn't accidental—it's the result of building a platform that speaks the native language of product managers. When you search for 'productboard' (their top keyword with 10,830 monthly searches), you're likely looking for alternatives, and craft.io positions itself as that exact alternative.
The Stealth Growth Strategy
With 42% organic search traffic, craft.io is playing the long game. They're not burning cash on ads; they're building content and SEO moats around product management keywords. The fact that 'gant chart' (27,220 monthly volume) appears in their top keywords reveals they're capturing users searching for visual planning tools—a sweet spot for PMs drowning in spreadsheets.
The tech stack is pragmatic: jQuery and Bootstrap suggest a mature, stable foundation rather than chasing bleeding-edge frameworks. They're using Vite for modern build processes and Tailwind for styling—balancing reliability with developer experience. This isn't a startup burning through VC money on the latest JavaScript framework; it's a disciplined team shipping features.
- 45% direct traffic indicates strong product-market fit among existing users
- Top keyword is 'productboard'—they're explicitly competing for users leaving competitors
- Only 3 Trustpilot reviews suggests they're still early in building social proof
- Small team (28) with $2.8M revenue = ~$100K revenue per employee
The Underdog Worth Watching
In a market where giants fight for dominance, craft.io's focused approach might be the winning strategy
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Home - Best product management software | craft.io
Plan & manage your products with craft.io. A comprehensive, streamlined, intuitive product management platform built for product managers.
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Reviews (3)
Using A Real Product Tool made for Product Manager
Jira was challenging for our product team to use, but we didn't want to separate the teams into different tools. The integration of Craft.io was simple to set up, and both teams are now operating with the same effectiveness and efficiency as before, with the added benefit of enhanced process tracking capabilities. The outcomes have impressed our team leaders.
Nice!
Love this tool. Totally fits my business
Good one!
Good interface, mush easier to understand than Aha or ProductPlan
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About craft.io
Plan & manage your products with craft.io. A comprehensive, streamlined, intuitive product management platform built for product managers.
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Technology Stack
craft.io uses 25 technologies across their website including Okta, reCAPTCHA, PHP, and more.
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Okta
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
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Cloudflare
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Traffic & Audience
craft.io receives approximately 49.7K monthly visitors and ranks #471,922 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 4:17 on the site.
The majority of craft.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about craft.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit craft.io directly at https://craft.io.