In an industry obsessed with scale and SEO, CraneMorley operates in the shadows, generating $2.9M annually with a team of just 25 people—and literally zero measurable web traffic. This isn't a failure; it's a deliberate, high-touch strategy that bypasses the public web entirely.

"CraneMorley proves that a B2B learning consultancy can thrive on reputation alone, rendering traditional digital marketing metrics irrelevant."

The leadership team reveals their niche focus: Jon Pangilinan leads Digital Learning, Troy Segale handles Instructional Design, and Linda O'Dell manages projects. This is a full-service shop for enterprise performance improvement, not a content marketing factory. Their 'Blended Learning and Performance Support' tagline is repeated verbatim across H1 tags, emphasizing a singular, focused value proposition.

• Revenue per Employee: ~$116k (efficient for a boutique consultancy).
• Tech Stack: Modern but pragmatic (Tailwind, Bootstrap) for rapid UI development.
• Social Presence: Minimal—LinkedIn is their only visible public profile.
• Niche Specialization: Automotive, XR, and Instructional Design leadership.