In the opaque world of healthcare revenue integrity, Craneware isn't chasing hype—they're systematically owning the most complex financial workflows in hospital operations. While competitors fight for general EHR market share, Craneware has quietly built a fortress around the 340B drug pricing program and revenue cycle management.

"Their 66% direct traffic isn't just brand strength—it's a lock-in strategy. When CFOs type 'craneware.com' directly, they're already dependent on the platform."

• Trisus platform targets the intersection of revenue integrity and 340B compliance—a $10B+ addressable market
• Direct traffic dominance (66%) indicates high customer retention and platform dependency
• Their keyword strategy reveals they're optimizing for problem-aware buyers, not top-of-funnel traffic

The real story isn't in the traffic numbers—it's in what those numbers aren't telling us. With 815 employees and $106.7M in revenue, Craneware is operating at ~$131K revenue per employee. That's lean for enterprise healthcare software, suggesting they're either highly efficient or still scaling. The absence of backlink data and organic keyword rankings tells me they've deliberately avoided the content marketing arms race. Instead, they're playing a different game: owning the mission-critical workflows that hospitals can't run without.