crawford.agency
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Crawford: The Quiet Giant of Greenville
How a 47-person agency quietly commands $9.4M in revenue without chasing scale
In a world of VC-backed marketing startups screaming for attention, Crawford Agency is the quiet giant in the room. With just 47 employees generating $9.4M in revenue, they've built a machine that outperforms agencies triple their size. This isn't about hype—it's about execution.
"They're not building a viral brand—they're building a business. 45% direct traffic proves they own their audience, not the algorithm."
The Anti-Growth Mindset
While agencies chase 10x headcount growth, Crawford optimizes for revenue per employee. At $200K per employee, they're in the elite tier—beating the industry average by 3x. Their 47-person team operates like a precision instrument, not a sprawling department store. Every hire is strategic, every service is integrated.
The Traffic Paradox
Here's the counterintuitive insight: Crawford's 3,177 monthly visits are a feature, not a bug. With 45% direct traffic and only 27% from organic search, they're not optimizing for SEO vanity metrics. They're building a referral engine. The 79% 'undefined' traffic share suggests they're dominating in markets where attribution fails—exactly where most agencies lose their way.
The keyword data tells a revealing story. While 'graphic design studios on music' (100 monthly volume) appears as their top organic term, it's not a strategic play—it's a brand halo effect. The real signal is in the misspellings: 'craford' (470) and 'crwaford' (250) combined nearly match their branded search volume. This means brand recognition is so strong that even typos drive traffic. That's not SEO—that's brand equity.
- Full-service integration: Branding, PR, digital, and media under one roof
- Tech stack discipline: 15 technologies, not 150—focused tools for focused execution
- Leadership depth: 5 key executives with clear specialization from strategy to creative
The Real Competitive Moat
Crawford proves that in marketing, depth beats width. Their 47-person, $9.4M operation isn't a small agency—it's a focused one. While others chase scale, they've mastered the art of being the right size. For founders and investors, this is the blueprint: build a business that prints money, not headlines.
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Crawford – Marketing & Advertising Agency – Greenville, SC
Crawford is a full-service marketing, branding, creative, public relations, and digital agency in Greenville, SC.
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About crawford.agency
Crawford is a full-service marketing, branding, creative, public relations, and digital agency in Greenville, SC.
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crawford.agency uses 15 technologies across their website including PHP, WordPress, Cloudflare, and more.
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crawford.agency receives approximately 3.2K monthly visitors and ranks #4,996,767 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:40 on the site.
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